HIBBETT SPORTING GOODS, INC. OPENS IN ORANGE CITY, FL
BIRMINGHAM, Ala. (December 9, 2011) – National sporting goods retailer Hibbett
Sporting Goods, Inc. operating as Hibbett Sports has opened its newest store in Orange
City, Florida. The new store opened at 937 Harley Strickland Blvd. in West Volusia
Towne Center on Friday, December 9 and will employ approximately eight full and parttime
team members.
Announcing the opening, Jeff Rosenthal, President and CEO of Hibbett Sporting Goods,
Inc. said, “This convenient new location is a win-win for our company and the Orange
City community. We are very excited to be serving the customers in this area.”
Hibbett Sports stocks a large selection of athletic footwear, athletic apparel and team
athletic equipment. “With the buying power of a national company, we offer our
customers the convenience of buying the best in sports, right in their own
neighborhoods,” said Rosenthal, “and we extensively train our employees to make sure
they can provide superior service to our customers.”
“We research the markets we enter to learn what the customers of that area want from a
sporting goods store,” added Rosenthal. “We constantly update our merchandise
assortment to offer the latest in product technology, performance and fashion so that we
can meet the diverse needs of our customer’s active lifestyles.”
Hibbett Sports also offers customers a valuable customer loyalty program, the Hibbett
Sports MVP Rewards program. “Our customers in Orange City can go online to
www.hibbett.com today and sign up for the program to start earning points with their
very first purchases,” said Rosenthal.
Florida has been a target of the company’s expansion for several years now. With the
addition of the Orange City location, the company has 39 stores open in Florida. Of those
stores, Santa Rosa was the first to open in 1982. The Orange City location joins a
growing number of Hibbett Sports stores in east central Florida, including stores in
Deland, Port Orange and Kissimmee.
In business since 1945, Hibbett Sporting Goods, Inc. operates over 800 sporting goods
stores in small to mid-sized markets, predominantly in the Sunbelt, Mid-Atlantic and the
Lower Midwest. The company’s primary store format is a 5,000 square-foot store
located in dominant strip centers and enclosed malls. Each store typically lies within 150
miles of another store location.
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