BIRMINGHAM, Ala. (January 20, 2012) – National sporting goods retailer Hibbett Sporting
Goods, Inc. operating as Hibbett Sports has opened its newest store in Jasper, Ala. The new
store opened at 714 Highway 78 East in Jasper Market Place on Friday, January 20 and will
employ approximately eight full and part-time team members.
Announcing the opening, Jeff Rosenthal, President and CEO of Hibbett Sporting Goods, Inc.
said, “This convenient new location is a win-win for our company and the Jasper community.
We are very excited to continue serving the customers in this area.”
Hibbett Sports stocks a large selection of athletic footwear, athletic apparel and team athletic
equipment. “With the buying power of a national company, we offer our customers the
convenience of buying the best in sports, right in their own neighborhoods,” said Rosenthal,
“and we extensively train our employees to make sure they can provide superior service to
our customers.”
“We research the markets we enter to learn what the customers of that area want from a
sporting goods store,” added Rosenthal. “We constantly update our merchandise assortment
to offer the latest in product technology, performance and fashion so that we can meet the
diverse needs of our customer’s active lifestyles.”
Hibbett Sports also offers customers a valuable customer loyalty program, the Hibbett Sports
MVP Rewards program. “Our customers in Jasper can go online to www.hibbett.com today
and sign up for the program to start earning points with their very first purchases,” said
Rosenthal.
Alabama has been a target of the company’s expansion for several years now. With the
addition of the second Jasper location, the company has 83 stores open in Alabama. Of those
stores, Hoover was the first to open in 1973. The Jasper location joins a growing number of
Hibbett Sports stores in north Alabama, including stores in Cullman, Gardendale and the
second location in Jasper.
In business since 1945, Hibbett Sporting Goods, Inc. operates over 800 sporting goods stores
in small to mid-sized markets, predominantly in the Sunbelt, Mid-Atlantic and the Lower
Midwest. The company’s primary store format is a 5,000 square-foot store located in
dominant strip centers and enclosed malls. Each store typically lies within 150 miles of
another store location.
