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Hibbett Sports Opensa 2nd Aiken, SC Location October 2011

October 31, 2011 » Hibbett Sports Opensa 2nd Aiken, SC Location

HIBBETT SPORTING GOODS, INC. OPENS SECOND AIKEN LOCATION BIRMINGHAM, Ala. (October 28, 2011) – National sporting goods retailer HibbettSporting Goods, Inc. operating as Hibbett Sports has opened its newest store in Aiken,South Carolina. The new store opened at 1660 Richland Avenue West in Kalmia Plazaon Friday, October 28 and will employ approximately eight full and part-time teammembers.

Announcing the opening, Jeff Rosenthal, President and CEO of Hibbett Sporting Goods,Inc. said, “This convenient new location is a win-win for our company and the Aiken community. We are very excited to continue serving the customers in this area.”Hibbett Sports stocks a large selection of athletic footwear, athletic apparel and team athletic equipment. “With the buying power of a national company, we offer ourcustomers the convenience of buying the best in sports, right in their ownneighborhoods,” said Rosenthal, “and we extensively train our employees to make surethey can provide superior service to our customers.”

“We research the markets we enter to learn what the customers of that area want from asporting goods store,” added Rosenthal. “We constantly update our merchandiseassortment to offer the latest in product technology, performance and fashion so that wecan meet the diverse needs of our customer’s active lifestyles.”

South Carolina has been a target of the companies’ expansion for several years now.With the addition of the new Aiken location, the company has 31 stores open in South Carolina. Of those stores, Aiken’s original Hibbett Sports was the first to open in 1993.The second location joins a growing number of Hibbett Sports stores in southeast South Carolina, including stores in Orangeburg, Greenwood and the second location in Aiken located on Whiskey Road.

In business since 1945, Hibbett Sporting Goods, Inc. operates over 800 sporting goodsstores in small to mid-sized markets, predominantly in the Sunbelt, Mid-Atlantic and theLower Midwest. The company’s primary store format is a 5,000 square-foot storelocated in dominant strip centers and enclosed malls. Each store typically lies within 150miles of another store location.-###-