Montgomery, AL May 2012

May 21, 2012 » Montgomery, AL


National sporting goods retailer Hibbett Sporting Goods, Inc. operating as Hibbett Sports has opened its newest store in Montgomery, Ala. The new store opened at 2869 East South Blvd. in Governors Square on Thursday, May 17 and will employ approximately eight full and part-time team members.

Announcing the opening, Jeff Rosenthal, President and CEO of Hibbett Sporting Goods, Inc. said, “This convenient new location is a win-win for our company and the Montgomery community. We are very excited to continue serving the customers in this area.”

Hibbett Sports stocks a large selection of athletic footwear, athletic apparel and team athletic equipment. “With the buying power of a national company, we offer our customers the convenience of buying the best in sports, right in their own neighborhoods,” said Rosenthal, “and we extensively train our employees to make sure they can provide superior service to our customers.”

“We research the markets we enter to learn what the customers of that area want from a sporting goods store,” added Rosenthal. “We constantly update our merchandise assortment to offer the latest in product technology, performance and fashion so that we can meet the diverse needs of our customer’s active lifestyles.”

Hibbett Sports also offers customers a valuable customer loyalty program, the Hibbett Sports MVP Rewards program. “Our customers in Montgomery can go online to today and sign up for the program to start earning points with their very first purchases,” said Rosenthal.

Alabama has been a target of the company’s expansion for several years now. With the addition of the second Montgomery location, the company has 84 stores open in Alabama. Of those stores, Hoover was the first to open in 1973. The new Montgomery location joins a growing number of Hibbett Sports stores in central Alabama, including stores in Prattville, Wetumpka and a second Montgomery store in Eastdale Mall.

In business since 1945, Hibbett Sporting Goods, Inc. operates over 800 sporting goods stores in small to mid-sized markets, predominantly in the Sunbelt, Mid-Atlantic and the Lower Midwest. The company’s primary store format is a 5,000 square-foot store located in dominant strip centers and enclosed malls. Each store typically lies within 150 miles of another store location.