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Hibbett x Nike Bring Customization, Creativity and Community to Atlanta Fashion Scene

Sports Lifestyle

Hibbett x Nike Bring Customization, Creativity and Community to Atlanta Fashion Scene

Sep 10, 2026

When Nike x Hibbett partnered with Atlanta's Unfazed Streetwear Market, the goal was simple: create a space where the city’s creative community could come together and make something uniquely their own. At the center of the activation was The Kitchen, an interactive customization experience that transformed Nike products into one-of-one pieces inspired by Atlanta’s style, energy and creative spirit.

Guests had the opportunity to customize pieces from Nike's latest fleece line, Studio Fleece, with rhinestones and Atlanta-inspired patches, giving each garment a personal touch. Air Force 1s also received the custom treatment, with an airbrush artist creating unique designs that turned every pair into a wearable piece of art.

Throughout the event, several celebrities and notable Atlanta personalities stopped by The Kitchen to create their own custom pieces, including Quavo, Myko Montana, SleazyWorld Go and Kozy Quan.

Attendee holds Hibbett x Nike x Unfazed shopping bag and Nike shoebox during The Kitchen customization experience at Atlanta's Unfazed Streetwear Market.
Attendee carries a custom Hibbett x Nike x Unfazed event bag while walking through the Unfazed Streetwear Market in Atlanta.
Attendees pose in custom Nike apparel and personalized Air Force 1 sneakers at the Hibbett x Nike activation during Atlanta's Unfazed Streetwear Market.
Custom Air Force 1 sneaker receives hand-painted artwork during The Kitchen customization experience at Hibbett and Nike's Unfazed activation.
Attendee models a customized Nike jacket at the Hibbett x Nike activation during Atlanta's Unfazed Streetwear Market.
Attendee holds Hibbett x Nike x Unfazed shopping bag and Nike shoebox during The Kitchen customization experience at Atlanta's Unfazed Streetwear Market.
Attendee carries a custom Hibbett x Nike x Unfazed event bag while walking through the Unfazed Streetwear Market in Atlanta.
Attendees pose in custom Nike apparel and personalized Air Force 1 sneakers at the Hibbett x Nike activation during Atlanta's Unfazed Streetwear Market.
Custom Air Force 1 sneaker receives hand-painted artwork during The Kitchen customization experience at Hibbett and Nike's Unfazed activation.
Attendee models a customized Nike jacket at the Hibbett x Nike activation during Atlanta's Unfazed Streetwear Market.

The activation also spotlighted emerging design talent through a competition featuring five female designers, each challenged to reimagine a Nike fleece with her own creative vision. Hosted by Nigel Xavier, the competition celebrated originality and craftsmanship, with Wuuski earning the top spot. As part of her prize, she received a $5,000 Hibbett shopping spree at her local Hibbett store.

From custom apparel and hand-painted sneakers to live design competition and creator engagement, The Kitchen showcased the talent and creativity that continue to shape Atlanta’s streetwear community.

The event brought together Nike, Hibbett, Unfazed and local creatives for a hands-on experience that highlighted collaboration, personal style and the power of community-driven expression.

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