Hibbett x Puma Support Children’s of Alabama with Generous Donation for Third Consecutive Year

For the third consecutive year, Hibbett and PUMA have partnered to donate $20,000 and more than $30,000 worth of apparel, footwear and toys to Children’s of Alabama.

The generous donation will benefit the hospital’s Care Closet in Social Services, Child Life’s Sugar Plum Shop and CHIPS Center, which all focus on providing family-centered care for patients and their families. The Care Closet is utilized by social workers from every division at Children’s on a daily basis, as shoes and clothing items are frequently needed, but not always readily available. On average, the team provides more than 400 families in crisis with essential items each year. The Care Closet donations allow those who arrive at the hospital with a child after an emergency to pick up essentials they may need for their child or themselves such as apparel and footwear, toiletries and more, free of charge. 

The Sugar Plum Shop provides an average of 260 patient families with gifts to help ease the burden of being in the hospital during the holiday season annually, while Children’s Hospital Intervention and Prevention Services (CHIPS Center) promotes hope and healing for those affected by child abuse and neglect. The specialty-trained staff at the CHIPS Center provides more than 2,850 counseling sessions for children and families in need each year.

“We are grateful to our partners at PUMA for helping us support the great work of Children’s of Alabama and the Care Closet, Sugar Plum Shop & CHIPS Center, for the third year in a row,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “No one facing a child’s illness or accident should have to worry about basic supplies in a time of need and thanks to the staff and social workers at Children’s, they won’t have to.”

“This partnership with Hibbett and Puma has provided valuable funding and resources for the Social Services team to be able to connect with patients and patient families when they are at their most vulnerable,” said Emily Hornak, Cause Marketing and Corporate Partnerships director, Children’s of Alabama. “The Care Closet allows for patients and patient families to receive clothes, shoes and other necessary items when they may have had to come to Children’s of Alabama urgently and unexpectedly. We are grateful to Hibbett and Puma for their ongoing partnership with our mission.”

The donation of 3363 items was presented to Children’s of Alabama by Hibbett and PUMA on Tuesday, December 13, 2022. The shipment contained approximately 375 pairs of footwear, 1,988 items of clothing and 1,000 Poppit toys.

About Children’s of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Ranked among the best pediatric medical centers in the nation by U.S. News & World Report, Children’s provided care for youngsters from every county in Alabama and 42 other states last year, representing more than 684,000 outpatient visits and more than 15,000 inpatient admissions. With more than 3.5 million square feet, Children’s is one of the largest pediatric medical facilities in the United States. More information is available at childrensal.org.