Sneaker Releases

Air Jordan 4 Retro "Pure Platinum" Launching 11/01 Colorway: PURE PLATINUM/METALLIC GOLD/BLACK Style: Kids' Shoe

Release Date: November 01, 2024

Oct 21, 2024

Have a little one that’s ready to upgrade to the best of the best? Then it’s time to add a touch of elegance to their sneaker collection with the Air Jordan 4 Retro "Pure Platinum.” It’s the second shoe in Jordan’s signature collection designed by Tinker Hatfield, and arguably one of the most popular even today.

The Jordan 4 Retro "Pure Platinum" uses the titular Pure Platinum and a mix of Metallic Gold, Sail, and black to create a clean and sophisticated look perfect for any occasion. You’ll be able to grab this kids-exclusive starting November 1 in grade school kids’, preschool kids’, and toddler kids’ sizes.

The predominantly white upper is made from high-quality leather, offering a premium feel and durability. Metallic gold accents on the tongue and heel Jumpman logos add a touch of luxury, while contrasting black elements create a striking balance. You’ll also see the word “Flight” on the tongue — a nod to how His Airness soars over the competition. 

The iconic black mesh side panel and black wing eyelets remain true to the classic Air Jordan 4, keeping this design just like the OG. You’ll also see the recognizable waffle heel tab that juts up over the padded white collar.

A black leather mudguard protects the toe, while a black midsole support rounds out the heel. The supportive fit and encapsulated Air unit in the heel provide responsive cushioning, making it ideal for active youngsters. 

The Jordan 4 Retro "Pure Platinum" is the perfect gift for the young sneakerhead in your life. And best of all, you can grab it just in time for the holidays! Release day is November 1, and you can snag pairs in grade school kids’, preschool kids’ and toddler kids’ sizes online or at your local Hibbett and City Gear stores.

To increase your chances of getting a pair, enter Hibbett's sneaker launch raffle by downloading the Hibbett app. And be sure to follow Hibbett's sneaker launch calendar to stay up-to-date on all the latest releases!

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