Sneaker Releases

Nike Air DT Max '96 "Love Letter to Connie" Launching 05/07 Colorway: UNIVERSITY RED/WHITE/RED CRUSH Style: Men's Sneakers

Release Date: May 07, 2025

Apr 24, 2025

Looking for a sneaker that pays tribute to the mothers in your life? The Swoosh has the perfect sneaker pick for you. This spring, the Nike Air Diamond Turf (DT) Max ’96 comes in a “Love Letter to Connie” colorway, dropping May 7, just in time for Mother’s Day. Available in a striking University Red, White and Red Crush palette, the shoe is Mr. Prime Time himself’s love letter to his biggest inspiration — his mom, Connie Knight. You can cop a pair of these spectacularly vibrant sneakers when they drop at Hibbett in men’s sizes.

The Air DT Max ’96 debuted during Sanders’ heyday as a two-sport superstar and quickly became a staple of 1990s turf trainers, known for its aggressive design and cross-functional performance. This sneaker’s distinctive wavy overlays and high-top structure — designed by Tinker Hatfield — offer both support and style. 

The base of this Deion Sanders sneaker is constructed from premium University Red leather, giving the shoe a vibrant, eye-catching foundation. Deeper Red Crush “tearaway” overlays add dimension and depth, wrapping the midfoot and heel for a layered look. A white TPU Swoosh embellishes the oversized midfoot strap for lockdown and stability. 

Small, crisp white Swoosh logos on the sides and tongue provide bold contrast, particularly when outlined in pink. Subtle pink accents also appear within the visible Air Max unit, contributing to the heartfelt sentiment of these sneakers. Mr. Prime Time’s logos appear on the tongue tag, with Nike Air branding on the heel. Reflective details on the upper add modern flair and visibility, while a dark red midsole and outsole ensure durability and a cohesive finish. The insole features the phrase, “Love You Mom.” 

The successful revival of the Nike Air DT Max ’96 speaks to both the staying power of the silhouette along with the lasting relevance of Deion Sanders himself. Be sure to cop a pair of the men’s “Love Letter to Connie” sneakers when they launch May 7 at Hibbett! Want more must-have colorways? Check out our sneaker release calendar

Still on the search for shoes you’ll love? Look no further than the Nike Air DT Max ’96 “Love Letter to Connie” men’s sneakers still available at Hibbett!