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PUMA LaFrance "Black Chrome"

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PUMA LaFrance "Black Chrome" Launching 03/13 Colorway: BLACK Style: Men's and Kid's Sneakers

Release Date: March 13, 2025

Mar 3, 2025

In 2020, Charlotte Hornets point guard LaMelo Ball launched his luxe lifestyle brand, LaFrance’. To further celebrate his streetwear lineup, Ball teamed up with PUMA Hoops in 2023 to design a sneaker collection named after his fashion label that celebrates bold West Coast style. 

The PUMA LaFrance’ “Black Chrome” comes in a black and Silver Mist makeup. The sneakers will launch at Hibbett in grade school and men’s sizes on Saturday, March 1.

PUMA LaFrance "Black Chrome" top of shoe and outersole Details
PUMA LaFrance "Black Chrome" Upper Laces and Tongue
PUMA LaFrance "Black Chrome" Left Shoe Inner Side
PUMA LaFrance "Black Chrome" top of shoe and outersole Details
PUMA LaFrance "Black Chrome" Upper Laces and Tongue
PUMA LaFrance "Black Chrome" Left Shoe Inner Side

The latest PUMA x LAMELO BALL LaFrance’ collaboration is a slick, bold and elevated offering with oversized Y2K features. For instance, the silhouette is very much in line with shoes of the early 2000s, but it takes on an even more exaggerated design, from its oversized heel piece to its Y2K street graphics on pods along the platform-style midsole. 

An homage to the tech era, the “Black Chrome” edition features a black tumbled leather upper with an oversized, debossed No. 1 stamped on the toebox. Large, oval-shaped black shapes mimic the midsole design while serving as the lacing system for the sneaker’s thick, oversized laces. 

The “Black Chrome” design includes LaFrance’ branding printed on the laces in a Diplomat font. This design decision mimics a tattoo Ball got prior to the 2023-’24 NBA season — a red “LF” on the left side of his neck. You’ll find the “LF” in the same font on the shoe’s tongue. The midsole also gets various LaMelo callouts, from “Heem,” “01 of One” and “Not From Here” phrases to hearts and spaceship patterns. A textured outsole surface not only offers some serious grip by way of bubble-like traction pattern, but it also features “LaFrance’” spelled out in rubber. 

Get ready to cop a pair of these lifestyle sneakers when they drop on March 1 at Hibbett. We’ll have the “Black Chrome” PUMA LaFrance’ men’s shoes and the grade school kids’ edition! 

Want a unique pair of PUMA lifestyle shoes? Any occasion calls for a pair of Y2K-styled Black Chrome” PUMA LaFrance’ sneakers. We got pairs up for grabs still at Hibbett in grade school kids’ and men’s sizes!

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