Meet Small Town Sneakerheads
Jordan Taylor & Deja
In this episode of Hibbett x Nike's Small Town Sneakerhead series, meet Nevada cousins and sneaker collectors Jordan and Deja! Sneaker collecting runs in the family for Jordan and Deja. Like they say, cousins who collect kicks together, step out in style together. Whether bonding over their latest cops or shopping together at their local Hibbett store, the 13- and 25-year-old small town sneakerheads from Nevada find that sneakers keep the two of them connected, despite their age gap.
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Small Town Sneakerheads Jordan and Deja of Nevada
Jordan, age 13, says her father instilled in her a passion for sneakers, and her cousins, like Deja and sneaker designer Aleali May, keep heat on her feet. Among Jordan's collection are Nike Air Max Pluses, Air Jordan 1s, "Millennial Pink" Jordan 6s, and style staples: Air Force Ones.
Jordan sitting on bed in room during Small Town Sneakerhead filming
Deja's collection consists of the AJ 13 Retro "Starfish," Nike Zoom Vomero running shoes, and dozens of other styles she says most other sneakerheads might not like. That's just one more thing that Jordan and Deja have in common, the duo says. They don't just cop what's trending. They collect sneakers they genuinely like and want to wear. Because she is older, Deja feels like she can be an influence in Jordan's life beyond their shared love of sneakers, but their passion for collecting is a great place to start.
Jordan Taylor and her cousin Deja's Air Force Ones

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Meet Small Town Sneakerhead
Kenya Heard
In this episode of Hibbett x Nike's Small Town Sneakerhead series, meet Decatur, GA's sneaker collector extraordinaire Kenya Heard. Kenya is a social media manager, sneaker blogger, and sneaker collector from Decatur, GA, and she knows a thing or two about copping killer kicks.
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Decatur, GA Sneakerhead, Kenya Heard holding Air Max 1
Her sneaker closet, which isn't a closet at all but a full-sized room in her home, is organized neatly from floor to ceiling with shelf after shelf of sneakers. On display are high-heat styles like the Air Max 97 "Swavorski," the "Jonny Kilroy" AJ 9 Retro, and Nike x Stranger Things "Hawkins High" Nike Air Tailwind 79.
Kenya Heard wearing Nike Air Force 1s
Kenya's sneaker obsession started young. She vividly remembers asking her dad to buy her a pair of Jordans as a kid and being told that he couldn't buy her a pair of sneakers, but if she really wanted them, then she could get a job and buy them herself. So that's just what she did.
Kenya Heard sitting inside local Hibbett store during filming of STSH
Today, Kenya does just about everything she can to get her hands on the sneakers she wants, including becoming a Hibbett | City Gear Rewards member. With her membership, she can enter launch raffles via the Hibbett mobile app, and earn Points and Awards for her purchases. Plus, when she connects her Nike Membership with her Rewards account, Kenya can unlock access to Member-only products, events, and more.
Kenya Heard in her sneaker closet

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Meet Small Town Sneakerhead
Adria Green
In this episode of Hibbett x Nike's Small Town Sneakerhead series, meet Glenn Heights, Texas native and sneakerhead, Adria Green. “I used to only draw or paint shoes that I want, that I wish I had,” starts Glenn Heights, Texas’ Adria Green. “It’s like me manifesting the shoe that I want; if I can draw it, it becomes real, and then I end up getting it some kind of way.”
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STSH Adria Green posing in front of Hibbett store
Adria, a Youth Pastor and small town sneakerhead got her first “big girl job” (as she calls it) in her junior year of college. It was then when she started making “big girl money”, that Adria jumpstarted her kicks collecting. She quickly went from having a single pair of sneakers to more than 80.
Nike STSH Adria Green's Air Force Ones
Her first pair was the Certified Lover Boy Air Force Ones, a collab between Drake and Nike that featured “love you forever” wording on the midsole and a raised hearts traction pattern. “Details matter,” Adria says. “I’m real big on coming as you are and being comfortable expressing yourself however you choose to express yourself.”
Adria Green in front of the ticket booth at fair park in Glenn Heights, TX
Adria’s collection includes a myriad of different sneakers, including Particle Beige Nike Foamposites, cork Air Max 90s, Air Max 95s, and the most meaningful pair to her: the Kobes her father wore as a basketball coach. “I’m a story person,” says Adria, “that’s how I built my collection. And whatever makes me happy, that’s what I’m going to go with.”
Adria Green in front of her sneaker collection

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Meet Small Town Sneakerhead
Tony Williams
In this episode of Hibbett x Nike's Small Town Sneakerhead series, meet Baytown, Texas native and sneakerhead, Tony Williams. Tony knows what it's like to have nothing. Growing up, he didn't have many sneakers, but inspired by his older brother's style and sneaker game, Tony began working to build a sneaker collection of his own.
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Father and Daughter sneakerhead duoSTSH Tony Williams posing against Baytown street mural
Being from a small town can make collecting challenging, something else Tony also knows all too well, but that hasn't slowed him down. Tony keeps collecting with the help of his local Hibbett store, and hibbett.com, where he is able to shop the hottest launches and newest styles from Nike and more.
Nike STSH Tony Williams Air Force Ones
Tony's collection boasts a variety of styles, including Air Max 97s, Air Force Ones, Nike Dunks, and old-school Nike Foamposites, among other styles in colorways that Tony feels not many other people would want to cop. Having off-the-wall and not-as-popular colorways is what makes his collection uniquely his.
STSH Tony Williams Nike Tech Fleece Jacket

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The Small Town Sneakerhead Story
Sneakerheads come in all shapes, sizes, colors, genders, and locations.

You don't have to be from Chicago to know Mike.

You don't have to be from Uptown to know Uptowns.

In fact, some of the biggest hotspots for sneakerheads and sneaker culture are in the small towns across America, and no one knows the small town sneakerhead scene like Hibbett | City Gear.

Hibbett started small in rural Alabama in 1945, and this year we're celebrating 75 years of small town sneaker culture and shining the spotlight on small town sneakerheads across the nation in partnership with Nike and Nice Kicks.
More From Small Town Sneakerhead
Small Town Sneakerhead is a multi-episode video series that showcases the diversity among footwear enthusiasts, taking viewers through a day in the life of several footwear aficionados and sneaker collectors as they share their stories about how they got into sneaker collecting, what's in their collections, and what they are most excited about for the future of sneaker culture.
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Small Town Sneakerhead Hibbett Nike Nice Kicks