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Jordan x Hibbett: Unleash Her Inner Ruler at the Confidence Era Event!

Lifestyle

Jordan x Hibbett: Unleash Her Inner Ruler at the Confidence Era Event!

Aug 6, 2025

We’re hitting key spots with next-level experiences where girls 8–12 own their shine. This isn’t just an event series—it’s a takeover. Every legend starts somewhere, and we’re handing them the mic (and the glitter, the kicks, and the unshakable confidence) to tell theirs their way. Loud? You already know. Clear? Crystal

Check it Out

The Confidence Era exploded to life, and the legend has officially begun. Partnering with Hibbett x Jordan and Bike Friendly South Dallas, we celebrated 40 girls who are writing their own rules and making their mark. Because HER RIDE. HER RULES. every moment was a powerful declaration of their potential, amplified.

Every legend starts somewhere, and together Hibbett and Jordan are handing the next generation of little legends the mic (and the glitter, the kicks, and the unshakable confidence.) This month, the Confident Era didn't just arrive -- it stole the show. See how 25 unstoppable girls came to write their own rules, flex their confidence, and leave their mark at our recent exclusive in-store event.

Hibbett and Jordan partnered with Bike Friendly South Dallas to bring together sport, style and self-expression in the most vibrant way possible at private event hosted at one of Hibbett's Forth Worth locations. 

The day's events kicked off at Bike Friendly South Dallas' headquarters, where 25 lucky girls were gifted new bikes and Jordan-branded helmets—because every legend needs the right gear. From there, the Bike Friendly South Dallas crew travelled to Hibbett's Forth Worth location, where the energy went next-level. Glitter? Check. Patches? Double-check. These young trendsetters had the opportunity to go all out -- personalizing their bikes and backpacks —turning every piece into a canvas for their bold personalities.

Through storytelling, hands-on swag customization, and undeniable vibes, these girls proved that style and self-belief go hand in hand. And as the ultimate flex? The Bike Friendly South honorees left with exclusive pieces from the Confident Era Jordan Brand collection—denim, bling, and all—ready to rep their unstoppable energy IRL.

HER RIDE. HER RULES. This was more than a day—it was a movement. These girls didn’t just show up; they shined, leaving everyone else scrambling to keep up. The future? Yeah, it’s in very good hands.

A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a white helmet featuring a blue Jordan logo and a backpack holds a box from Schlotzsky's and a tote bag, while looking at her phone.
A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a name tag that says "DESTINY" smiles at the camera while holding a white and light blue Jordan sneaker with a sparkling pink swoosh. She is wearing a white t-shirt with the Jordan and Hibbett logos and a black backpack.
A large group of children and adults, all wearing white t-shirts, stands in front of a Hibbett store for a group photo. The store's sign includes the logos for Hibbett, Nike, Jordan, and adidas.
A woman with long dark hair and large gold earrings is helping a young girl select items from a tray to customize a backpack. Both are wearing white t-shirts.
A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a white helmet featuring a blue Jordan logo and a backpack holds a box from Schlotzsky's and a tote bag, while looking at her phone.
A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a name tag that says "DESTINY" smiles at the camera while holding a white and light blue Jordan sneaker with a sparkling pink swoosh. She is wearing a white t-shirt with the Jordan and Hibbett logos and a black backpack.
A large group of children and adults, all wearing white t-shirts, stands in front of a Hibbett store for a group photo. The store's sign includes the logos for Hibbett, Nike, Jordan, and adidas.
A woman with long dark hair and large gold earrings is helping a young girl select items from a tray to customize a backpack. Both are wearing white t-shirts.

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