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Lifestyle

Support Her Sole - La Morena Honored as NFL Championships Featured Artist

Feb 6, 2023

Support Her Sole Alum, Lucinda 'La Morena' Hinojos was honored this year as the featured artist for the 57th NFL National Championships.

Watch La Morena's Episode

Support Her Sole Alum, Lucinda 'La Morena' Hinojos celebrated her art and opportunity to represent the Mexican-American and Apache Native American communities in the national spotlight as the featured artist for 57th NFL National Championships. The partnership made Lucinda the first Chicana and Native-American artist to partner with the NFL.

Watch the full episode.

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More From Support Her Sole

Support does not exist without connection – connection to your community, your creative source and yourself. In today’s world the weight on our shoulders, on women’s shoulders, to “fit in” is heavy, but through sports, fashion and creativity, women and young girls are finding the joy in being different. We want to encourage Gen-Z girls and millennial women to knock down boundaries and create their own through self-expression and being themselves.

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Lifestyle

Girls Inc Fashion Show: Confidence, Community, and Opportunity

Dec 23, 2025

This past Tuesday, Girls Inc. of Central Alabama hosted a fashion show designed to celebrate confidence, self-expression, and opportunity for young girls in the community.
Lifestyle

Hibbett and PUMA Continue Annual Holiday Support for Children’s of Alabama

Dec 23, 2025

On December 17, Hibbett and PUMA representatives visited Children’s of Alabama in Birmingham, one of the largest pediatric medical centers in the country, to present a $20,000 financial gift and more than 1,300 items to support the hospital's Sugar Plum shop and Care Closet this holiday season.
Lifestyle

Forever Kings: Hibbett Atlanta Elite Takes the Crown in LA

Dec 20, 2025

Hibbett’s Atlanta Elite team wins the LeBron Forever Kings 3-on-3 Tournament in LA, defeating Nike and Dick’s while celebrating basketball, community, and legacy.
Lifestyle

Sneaker Unboxing: The Latest Status Symbol

Dec 17, 2025

Explore how sneaker unboxing became Gen Z’s new status symbol—where style, exclusivity, and the thrill of the drop meet digital culture.
Lifestyle

Hibbett x Nike Name 2 New First String Honorees: Normandy High School & Westwood High School

Nov 25, 2025

Hibbett and Nike named two additional high schools to their joint First String philanthropic initiative this month, continuing their commitment to supporting youth athletes during the season of giving.
Lifestyle

Hibbett Donates $15,000 to Wings of America

Nov 14, 2025

As we honor Native American Heritage Month, we’re still riding the high from an unforgettable weekend in Albuquerque, New Mexico.