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Lifestyle

Support Her Sole - La Morena Honored as NFL Championships Featured Artist

Feb 6, 2023

Support Her Sole Alum, Lucinda 'La Morena' Hinojos was honored this year as the featured artist for the 57th NFL National Championships.

Watch La Morena's Episode

Support Her Sole Alum, Lucinda 'La Morena' Hinojos celebrated her art and opportunity to represent the Mexican-American and Apache Native American communities in the national spotlight as the featured artist for 57th NFL National Championships. The partnership made Lucinda the first Chicana and Native-American artist to partner with the NFL.

Watch the full episode.

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Support does not exist without connection – connection to your community, your creative source and yourself. In today’s world the weight on our shoulders, on women’s shoulders, to “fit in” is heavy, but through sports, fashion and creativity, women and young girls are finding the joy in being different. We want to encourage Gen-Z girls and millennial women to knock down boundaries and create their own through self-expression and being themselves.

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