Kids are picky about the clothing they wear. Looking good isn’t enough; their clothing has to be comfy and something they’ll reach for again and again. As we continue to step up our style options for kids of all ages, Hibbett brings you two new brands that even your pickiest toddlers and discerning teens will love. Both Reason and Pro Standard clothing give those streetwear vibes, bright colors and vintage fall flair in a way that’s accessible for class, after-school activities and weekend gatherings.
Feb 16, 2026
Emmy-winning producer Omari Collins reflects on legacy, HBCU pride and building on Black excellence with purpose.