Unbox New Brands for Kids: Pro Standard & Reason Clothing

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Kids are picky about the clothing they wear. Looking good isn’t enough; their clothing has to be comfy and something they’ll reach for again and again. As we continue to step up our style options for kids of all ages, Hibbett brings you two new brands that even your pickiest toddlers and discerning teens will love. Both Reason and Pro Standard clothing give those streetwear vibes, bright colors and vintage fall flair in a way that’s accessible for class, after-school activities and weekend gatherings.

Pro Standard Clothing

The Pro Standard clothing and accessories brand offers high-end, luxury athletic wear and licensed merch. The company says it creates apparel for “athletes, sports fanatics & hype beasts who live for the game.” That makes it easy for kids of all ages, sizes and genders to rep their favorite players with team Pro Standard apparel. Have a little Bulls fan in your life? The quilted lining will keep him warm on chillier days, but the Pro Standard jacket’s style featuring a satin finish, 3D embroidery and felt logo patches will keep him on trend year-round. A matching hot pink fleece set with a cropped sweatshirt and drawstring pants will keep your 4-year-old extra cozy.

Reason Clothing

Reason clothing has its roots in the hustle and grind of NYC. Originally created as a T-shirt brand, Reason now offers a wide range of clothing for kids and adults. Hibbett gives even the smallest kids a connection to this urban brand with a variety of trending wardrobe staples. The big girls’ wool varsity jacket takes the classic collegiate silhouette and mixes it up with pink wool and white vegan leather accented with ribbed cuffs and oversized streetwear graphics — from a disco ball and a crouching tiger to a balloon animal and a cowboy hat. Kicking it back further to Reason’s origins, the T-shirt lineup for kids includes humble, casual styles, like a Lil Wayne avatar graphic and “Wild Ones” tee with an eagle.

At Hibbett, we’re all about meeting the moment, and that means hooking up kids — and their parents — with unique, high-quality threads they’ll actually want to wear. Browse the Pro Standard and Reason clothing lines for premium styles that your kids won’t stuff under their bed or throw in the back of their closet!

Shop the Story

Reason Big Girls' Varsity Jacket - White/Pink

3.7 (3)

Standard Price $90.00 Sale Price $48.98 46% Off

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Pro Standard Big Boys' Bulls Jacket - Red

5.0 (1)

Standard Price $80.00 Sale Price $63.95 20% Off

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Reason Big Boys' One of A Kind Jacket

4.3 (7)

Standard Price $90.00 Sale Price $47.98 47% Off

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Reason Big Boys' Lil Wayne Tee - White

5.0 (3)

Standard Price $30.00 Sale Price $17.98 40% Off

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Pro Standard Little Girls' Chicago Bulls Fleece Crew Sweatshirt - Triple Pink

5.0 (1)

Standard Price $40.00 Sale Price $22.98 43% Off

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Pro Standard Little Girls' Chicago Bulls Fleece Pants - Triple Pink

Standard Price $40.00 Sale Price $22.98 43% Off

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Pro Standard Toddler Boys' Chicago Bulls Tee - Black

5.0 (1)

Standard Price $35.00 Sale Price $20.98 40% Off

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Pro Standard Big Boys' Dallas Cowboys Skate Tee

Standard Price $40.00 Sale Price $33.95 15% Off

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Reason Big Boys' Don't Criticize Tee

Standard Price $30.00 Sale Price $16.98 43% Off

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Pro Standard Toddler Boys' Bulls Jacket - Red

3.0 (2)

Standard Price $75.00 Sale Price $43.98 41% Off

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Reason Big Boys' Anti Social Hoodie

5.0 (2)

Standard Price $55.00 Sale Price $27.98 49% Off

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Reason Big Boys' Eagle Tee - Grey

Standard Price $30.00 Sale Price $17.98 40% Off

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