Sneaker Releases

Air Jordan 39 “Sol” Launching 07/23 Colorway: WHITE/UNIVERSITY RED/BLACK Style: Men's Basketball Shoe

Release Date: July 23, 2024

Jul 10, 2024

What’s next on the Jumpman agenda? The late July release of its Air Jordan 39. Michael Jordan actively helped design this shoe, tailoring its specs to the demands of the modern-day game. And rising star of the Orlando Magic, Paolo Banchero teased this silhouette and colorway by sporting them in the NBA Playoffs this past April. 

Beginning July 23, we’ll have the launch shoe available in men’s sizes at Hibbett. The Air Jordan 39 “Sol” has a unique Bred-like color scheme with a predominantly white base and subtle hits of black and University Red, reminiscent of Jordan’s “Dream Team” jersey.

Like its contemporary counterparts — the Tatum 2, Ja lineup, Luka and Nike Zoom Freak silhouettes — this Jordan edition also focuses on ground play, zonally tuning sections of the shoe for better cushioning, better functionality and better traction. French for “foundation,” “Sol” espouses the design of this new Jordan model. 

A white mesh upper has a tonal pattern symbolizing Jordan’s paint-breaking moves on the hardwood. To achieve this visual effect, designers had test wearers repeatedly perform Jordan’s cross-step in a painted shoe until this pattern appeared. 

The oversized tongue is thick and padded with a quilted diamond-like texture that mimics the global emblem on the AJ 9, along with a red Jumpman. White tongue tabs help the wearer slip on the mid cut shoe before practice time or game time. 

Perhaps the most revolutionary part of these shoes is its cushioning. The Air Jordan 39 combines full-length ZoomX foam with a full-length Zoom Air unit, significantly boosting its comfort and responsiveness. 

A large, translucent overlay rests atop the midsole, adding more grip, more traction and more abrasion resistance to the sneaker. Meanwhile, a debossed No. 23, shiny black patent leather planetary emblem and a white leather overlay inform the shoe’s heel. Black accents also run along the midfoot. 

Finally a modified herringbone traction pattern layers atop a black Jumpman insignia. The translucent rubber outsole provides max ground grip.

The future is on the horizon, and you can set your own athletic goals now by gaining the right hardware for your game. Shop the Air Jordan 39 “Sol” men’s basketball shoes at Hibbett beginning July 23, and keep tabs on our sneaker launch calendar for more colorways inspired by His Airness’ career milestones.

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