Style is more than self-expression, it’s an expression of your city, your community, your culture.

Your style is an extension of your DNA.

When the streets are your runway, it doesn’t matter where you show up. The style is curated, but the swag is effortless. It’s in your way of walk. Your way of talk. Your style is your way of letting all those around you know, “I’m here. Take notes.”

When you step out, you always keep it fresh, because what you wear is as authentic as you are. So put on for your city, your neighborhood, your street, And always show up Fresh Off the Block.

Each episode of City Gear's Fresh Off The Block series, produced in partnership with Nike and Nice Kicks, takes viewers to a new city to explore the area's impact on the music scene, basketball, personal style, and the neighborhoods behind the city's heartbeat.

Episodes one and two take viewers to the place where it all began for City Gear - Memphis, Tennessee - where the crew explores Memphis street culture.