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Hibbett Community Giveback Programs

Sole School

Sole School is a community giveback program through which local stores connect with and provide support to underserved schools and athletic programs in their neighborhoods. In 2023, Hibbett and partners donated over $330,000 in funds to more than 100 schools as well as $320,000 in gift cards to team equipment needs. Three special Sole Schools were also featured in highlight episodes of Nike's Only Basketball campaign.

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Support Her Sole

In its 3rd year, Support Her Sole™ continued to encourage Gen-Z girls and millennial women to knock down boundaries, create their own ways of self-expression, and to be themselves. In partnership with Nike, Support Her Sole programming in 2023 featured NCAA Women's Basketball Coach and style icon, Sydney Carter, exclusive women's shopping and wellness events, donations to four women's basketball programs, special Mother's and Father's Day episodes and more.

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Hibbett & Jordan Brand Donation to St. Louis, MO Community

Hibbett x Jordan brand gave back to the St. Louis, MO community by presenting $25,000 checks to both the Jayson Tatum Foundation and the Wohl Center leadership team. Together the brands gifted backpacks, two full Toe-to-Head Jordan looks, a pair of new Jordans, and Jayson Tatum himself gave a pair of recently launched Jayson Tatum 1s to each kid.

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Hibbett x Puma Support Children’s of Alabama

For the fourth consecutive year, Hibbett and PUMA presented Children’s of Alabama $20,000 and more than 500 PUMA products including apparel, footwear, and accessories, to support the hospital's Care Closet, Sugar Plum Shop and the CHIPS Center.

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Cutz 4 Kids & Clips and Kicks

This BTS season, Hibbett and special sponsors hosted 14 Clips and Kicks and Cutz 4 Kids events across nine states, providing kids with free haircuts and school supplies at local stores.

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Girls Inc. Holiday Giveback

Hibbett’s Ignite Women’s Resource Group shopped for 5 recipients of Girls Inc.'s The Giving Tree, providing them with gifts and holiday cheer for Christmas. Ignite volunteers then visited Girls Inc. to wrap presents for the organization's members.

Holiday Meals Sponsorship

Hibbett also sponsored holiday meals for 5 families this year in celebration of the giving season.

Hibbett x adidas Trae Young Community Giveback

To celebrate the November 22 launch of the new "Scarlet" adidas Trae 3, a Hibbett-exclusive, adidas and Hibbett partnered with the Trae Young Family Foundation to gift 10 kids from the Atlanta community with a private shopping experience. Each child received a $1,500 gift card with which they and their families could shop in-store, and during their experience, guests were surprised with an in-person appearance from Trae Young himself!

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Lindy Waters Scholarship Golf Tournament Sponsorship

In 2023 Hibbett served as host sponsor of The Lindy Waters III Inaugural Scholarship Golf Tournament at the Winstar World Casino & Resort. Each participant also walked away with a pair of Nike Air Max 95 N7 shoes!

South Cobb High School Donation

Hibbett and Nike recently brought two exclusive "Heat Check" events to Hibbett stores in Arlington, Texas, and Austell, Georgia, to celebrate the launch of Hibbett x Nike's new Connected Membership loyalty program. During one "Heat Check" moment, Nike and Hibbett honored the South Cobb High School women's basketball team with $5,000 to help support their season. South Cobb High School has long been a key player in connecting the Austell community and Hibbett.

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Jordan X Bryce Young Community Moment

In celebration of the launch of the Air Jordan 11 "Gratitude," and in partnership with Jordan Brand, Hibbett launched Cleared For Takeoff, a program that champions the pioneers who take culture and sport to new heights. Together with WINGS and the Carolina Youth Coalition, Bryce surprised 25 local youth in Charlotte, North Carolina with a private shopping moment at Hibbett. Each child walked away with a new pair of the Air Jordan 11 "Gratitude," autographs and pictures with Bryce, and a $1000 Hibbett gift card meant to Clear them for Takeoff for the next year ahead.

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Hibbett x Nike Kayenta Township Donation

To celebrate and give back to the indigenous community, Hibbett x Nike donated $25,000 to the Kayenta Township to benefit their skate park in celebration of Skate Day. Nike N7 partner Naiomi Glasses presented the check.

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United Way Partnership

Hibbett is a long-standing corporate partner with the United Way of Central Alabama, an organization that drives positive community impact by supporting education, low-income families and healthy lifestyle initiatives.

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