Launch Alert: Jordan Retro 10 Cement

You may not be able to feel the pavement beneath your feet, but the latest Air Jordans release will let you wear the pavement on your kicks. This July, grab a pair of the legendary Air Jordan Retro 10s in the Cement Grey colorway—a black, white, and grey palette that mimics the color and texture of the streets.

And while the shoe itself may be tough as, well, cement, it’s the cutting-edge technology packed into this men’s lifestyle shoe that’s gives this shoe its durability.

Find full-grain leather uppers and overlays that provide the wearer with plenty of comfort, while a Phylon midsole with a full-length Air-Sole unit adds to the lightweight cushioning, and enhanced comfort comes with the Dynamic Feet sleeve. Other supportive details include reinforced eyestays and a PU sockliner, along with rubber outsole.

When it comes to design, the shoe relies on the classic Jordan 10 silhouette. A black and white speckled pattern gives the grey upper its cement-like aesthetic, while a white outsole features black embellishments. Find that contrasting black, too, at the tongue and throat of the 10s. Perhaps most interesting are the shoe’s mismatched insoles. The right insole is black with a red Jumpman logo; the left, white with the number 23. Don’t wait to get a piece of this action!