Yellow-Shoes Women's New Arrivals

Where You've Seen the Jordan Trunner: From Court Legends to Today’s Style Icons

Sep 18, 2025

Explore the Jordan Trunner’s evolution from a performance trainer to a streetwear staple, plus how it’s making a comeback today.

Expert Advice

Sneaker Culture’s Rise: From Courts to Fashion’s Main Stage

Sep 18, 2025

Discover how sneaker culture grew from hoops and hip-hop to fashion runways, reshaping youth style and defining Gen Z identity.

Sneaker Releases

Nike Kobe IX Low "Game Royal," "Wolf Grey," and "University Red"

MULTI-COLOR

Men's & Kids' Basketball Shoe

Sep 18, 2025

Explore the Nike Kobe IX Low "Game Royal," "Wolf Grey," and "University Red" — available in men's and GS sizes on October 1.

Launching 10/01

Yellow-Shoes Women's New Arrivals

Lifestyle

How to Spot a Sleeper Hit Sneaker Before Everyone’s Wearing It

Sep 17, 2025

Learn how to spot a sleeper‑hit sneaker before everyone else: identify hidden gems, collabs and micro drops shaping 2025 rotations.

Lifestyle

Nike Logo History: From Swoosh Sketch to Global Icon

Sep 16, 2025

Explore the evolution of Nike's iconic logo — from Carolyn Davidson’s $35 Swoosh sketch to its rise as one of the world’s most powerful brand icons.

Expert Advice

Fall 2025 Fashion Trends: Layer Up With Sneakers, Streetwear & Style Staples

Sep 9, 2025

Discover fall fashion trends that blend comfort, color and cool. Get inspired by the season’s top looks to refresh your wardrobe and stay on trend.

Lifestyle

Homecoming Style: Sneakers That Steal the Spotlight

Sep 8, 2025

Step into Homecoming in style with sneakers that blend comfort and bold fashion. From Nike and Jordan to adidas and New Balance, discover the perfect kicks to complete your look.

Expert Advice

ASICS GEL-1130 vs GEL-2160: The Best Shoe for You

Sep 8, 2025

Comparing the ASICS GEL-1130 and GEL-2160—from comfort to style—this guide helps you choose the best retro runner for your rotation

Expert Advice

Best Neutral Sneakers to Go With Every Fit in 2025

Sep 4, 2025

Discover the best neutral sneakers for 2025 — timeless silhouettes from brands like adidas, New Balance and Puma that match every outfit effortlessly.