Every so often, a game-changing innovation transforms sneaker technology. In 2013, adidas Energy Boost hit the shoe industry, followed shortly by Ultra Boost. adidas Boost relies on a process called TPU (thermoplastic polyurethane). This NASA-sourced technology provides maximum comfort and energy return. Boost technology replaces the traditional EVA midsole with thousands of small TPU pebbles, a process which capitalizes on fused-together particles, creating a bouncier, more comfortable ride. Initially designed to combat the pounding impact experienced by runners, Boost technology proved so effective that adidas expanded beyond runners. Check out the Boost technology in your favorite line of adidas kicks. Look for the identifying pebble styrofoam-like sole, signifying the best responsive cushioning on the market. The shoe pros at Hibbett Sports are ready to introduce you to the full line of adidas shoes embedded with the cutting-edge adidas Boost technology.