Hibbett | City Gear Presents the adidas x RICH MNISI Collection

Any sneaker and streetwear style aficionado is surely aware of the adidas brand and all its history, but RICH MNISI may not yet be a household name. The South African-based contemporary, multi-disciplany brand was founded in 2015 by Africa Fashion International Young Designer of the Year 2014, Rich Mnisi.

With a global view, the brand is young at heart and explores the treasures engraved within Africa and the world of modern culture and heritage to tell the unique stories of then, now and soon. All this is packaged in extremist yet minimalist structures which take design and craftsmanship as the first and foremost motivation.

The brand is carved to maintain a contemporary outlook and stand firm in an aesthetic that brings worlds of artistic imagination together. RICH MNISI breeds new layers and visions inspired by sources outside of the realm of fashion, including film, music, art and nature, being immersed but measured, picking up only the fitting notes to gather as a foundation.

adidas x RICH MNISI

The adidas x RICH MNISI collection explores and celebrates the treasures engraved within Africa, the birthplace of humankind, a piece of land where our collective umbilical cord lies buried.

The fertile soil of unfettered expression that nourishes the collaborative works of both brands takes form yet again through the preservation of her story and inspired by Rich Mnisi’s late great-grandmother. From the journey of unearthing a time capsule of her story, reimagining her as a guiding light during ceremonial rites of passage and to the visceral dreams of connection.

The collection becomes a symbol of returning oneself to the ancestral ground where we come from: Africa. Through vibrant, optimistic and rebellious prints, adidas and RICH MNISI together celebrate the continent of human life’s birth and the home of humanity – a place that celebrates the inclusive spirit of her children.

About the adidas x RICH MNISI Animal Print/Road Rage Print

The hustle and bustle of South African city life is reimagined in a bold color print with a mix of familiar and abstract references, becoming one of Rich Mnisi’s most iconic graphic prints.

The familiar city elements collide with the superimposed iconic RICH MNISI animal patterns – telling the story of an urban wild where humans and wildlife merge almost seamlessly, despite their stark differences.

References from both worlds are interspersed all over the artwork in an explosion of color that is audacious in its expression.

Animal Print/Road Rage apparel and footwear are available now online and in select Hibbett retailers.

About the adidas x RICH MNISI Pop Rose Print

This pop art print was is inspired by paying homage to tradtional romance, a traditional courtship story told through the eyes of a suitor vying for the affections of his beloved.

He scours a rose garden to find her the most majestic rose in full bloom – to represent her beauty. He hopes that this romantic gesture, a sign of his love and respect, will be enough to finally capture her heart, and eliminate any other suitors.

He hopes that she will finally accept his proposal, and lobola negotiations can be instituted between their families. His boldness and determination is represented in the colors used
in RICH MNISI’s POP ROSE – depicting a leap of faith.

The artist’s signature letters are also intermingled in this love story, anchoring the piece and denoting a distinct point of view.

Shop Pop Rose apparel and footwear beginning April 2022 at Hibbett | City Gear.