First and foremost, choose a jacket that matches your aesthetic, whether that's with bold color blocking, minimalist neutral colors or corduroy varsity jackets.
Then, upgrade your look with embroidery, pins and other varsity-style personalizations to stand out without doing too much. Consider finding cool pins or patches at local shops or online rather than sticking to the options everyone else is using.
Just be careful — wearing clashing colors or more than a few pins or patches can cause your fashion piece to stand out a little too much. To personalize your varsity jacket without going overboard, start with small variations until you find your style. For example, if you have a wide pin collection but can't decide on just a few, consider wearing only three at a time and swapping them every time you go out.