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Step into the Clouds: A Deep Dive into the ON Phenomenon

Expert Advice

Step into the Clouds: A Deep Dive into the ON Phenomenon

Sep 15, 2025

You’ve likely seen them everywhere—on the feet of serious runners and style-conscious city-goers alike. We’re talking about ON sneakers, the Swiss brand with the distinct CloudTec® sole. What began as an innovation for athletes has become a global phenomenon, and at Hibbett, we’re proud to offer a selection of their most popular styles. Let's take a closer look at the brand that's redefining what a running-inspired lifestyle shoe can be.

From the Alps to the Mainstream

The story of ON is built on a foundation of performance and innovation. Founded in 2010 by three friends, including former pro athlete Olivier Bernhard, the brand’s mission was to create a running shoe that offered both a cushioned landing and an explosive takeoff. Their solution was the revolutionary CloudTec® technology, a system of hollow pods on the outsole that compress to absorb impact before locking firm for a powerful toe-off. This unique "running on clouds" sensation quickly earned a following among dedicated runners.


For years, ON shoes were a respected secret within the running community. Their rise to mainstream popularity in the U.S. was a gradual but powerful ascent, fueled by a combination of high-performance design and a clean, minimalist aesthetic. The brand's profile received a significant boost with the collaboration of tennis legend Roger Federer, who not only invested in the company but also co-designed a line of lifestyle sneakers. This partnership, combined with a focus on sustainable practices, cemented ON's status as a leader in both athletic and everyday footwear.


Today, ON cloud shoes are recognized worldwide for their fusion of elite engineering and versatile style.

Your ON Cloud Collection at Hibbett

Whether you're looking to elevate your run or simply find a comfortable and stylish sneaker for daily wear, the ON cloud collection has a shoe for you. Here’s a breakdown of the key styles available at Hibbett.

  • ON CLOUDTILT: Engineered for all-day comfort, the Cloudtilt features CloudTec® Phase technology for a smooth, seamless ride. Its lightweight and cushioned design makes it an ideal choice for urban adventures and continuous wear, providing comfort with every step.
  • ON CLOUDMONSTER: As the name implies, this shoe delivers maximum cushioning. With oversized CloudTec® pods and a powerful Speedboard®, the Cloudmonster is built for maximum energy return and a plush landing. It is the go-to choice for long runs and those who prioritize a supremely soft underfoot feel.
  • ON CLOUDNOVA 2: This shoe effortlessly bridges the gap between performance and lifestyle. The Cloudnova 2 features a connected CloudTec® outsole for plush cushioning and a customizable lacing system for a secure fit. It’s a versatile option for both mens ON cloud and womens ON cloud enthusiasts who need a shoe that can handle anything.
  • ON CLOUDSWIFT 4: Designed for urban running, the Cloudswift 4 is light, agile, and responsive. It features dual-density Helion™ superfoam and a re-engineered Speedboard®, delivering a smooth, propulsive ride that feels effortless on hard surfaces.
  • ON CLOUDZONE: The Cloudzone offers a balanced blend of comfort and style. With its integrated CloudTec® outsole, it provides responsive cushioning and a clean, modern aesthetic that seamlessly transitions from active use to casual wear.
  • ON CLOUDSURFER NEXT: An evolution in the ON running shoes lineup, the Cloudsurfer Next is a versatile trainer for dedicated runners. It utilizes CloudTec® Phase technology to create a seamless heel-to-toe transition and a pronounced rocker for a more energetic, propulsive ride.

Ready to experience the difference? Explore our full collection of ON cloud styles at Hibbett.com or visit a store near you.

A full-body shot of a man with curly brown hair sitting on concrete stairs. He is wearing a dark gray graphic t-shirt, light gray pants with black text on the leg, and white and black On sneakers. He has a tattoo on his left forearm.
A close-up shot of the white laces and upper part of an On sneaker. The shoes are white and have the "On" logo on the side. A person's legs, wearing light blue leggings and white ribbed socks, are also visible.
A full-body shot of a woman with her hand on her head, looking up and to the side. She is standing in front of a textured concrete and brick wall. She is wearing a light blue athletic two-piece set and chunky white On sneakers.
A close-up, low-angle shot of a person's legs walking down concrete steps. They are wearing light gray pants with black text on the leg, and white and black On running shoes with a thick, textured white sole.
A woman is sitting on a concrete ledge with her legs crossed. She is wearing a light blue two-piece athletic set and white On sneakers. Her shoes and feet are dangling in the foreground of the shot.
A detailed, close-up shot of the heel of a white On sneaker. The Swiss flag, "Swiss Engineering," and "Cloudtec Phase" are visible on the side of the shoe, and the shoe's thick, perforated sole is prominent.
A full-body shot of a man with curly brown hair sitting on concrete stairs. He is wearing a dark gray graphic t-shirt, light gray pants with black text on the leg, and white and black On sneakers. He has a tattoo on his left forearm.
A close-up shot of the white laces and upper part of an On sneaker. The shoes are white and have the "On" logo on the side. A person's legs, wearing light blue leggings and white ribbed socks, are also visible.
A full-body shot of a woman with her hand on her head, looking up and to the side. She is standing in front of a textured concrete and brick wall. She is wearing a light blue athletic two-piece set and chunky white On sneakers.
A close-up, low-angle shot of a person's legs walking down concrete steps. They are wearing light gray pants with black text on the leg, and white and black On running shoes with a thick, textured white sole.
A woman is sitting on a concrete ledge with her legs crossed. She is wearing a light blue two-piece athletic set and white On sneakers. Her shoes and feet are dangling in the foreground of the shot.
A detailed, close-up shot of the heel of a white On sneaker. The Swiss flag, "Swiss Engineering," and "Cloudtec Phase" are visible on the side of the shoe, and the shoe's thick, perforated sole is prominent.

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