It’s hard being the younger, lesser-known kid on the basketball court. The last one picked because you’re just not as popular as the all-star players. That was the story of the New Balance 550 in the late ’80s. Despite its solid design, this sneak, created by legendary designer Steve Smith, didn’t perform as well with sneakerheads and ballers compared to its Nike, Jordan and adidas counterparts, so it took a back seat while the bigger basketball brands shined.
But nearly 30 years later, the New Balance 550 style is reemerging and quickly becoming one of today’s most sought-after sneaks. Here’s what you need to know about these trendy New Balance shoes that are turning heads.
