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Hibbett Before Homeroom Program Supports Students Across Four Markets

Lifestyle

Hibbett Before Homeroom Program Supports Students Across Four Markets

Aug 18, 2026

Hibbett partnered with Nike, Jordan Brand, adidas and New Balance to host 16 Hibbett Before Homeroom events across Birmingham, St. Louis, Orlando and Las Vegas, helping students and families prepare for the new school year.

More than 2,000 backpacks filled with school supplies were distributed throughout the program, providing students with essential items for the classroom. Families also received additional back-to-school giveaway items, including water bottles, shoe cleaner, gift cards and other school-year essentials. In addition, Hibbett made donations to 16 local high schools, extending the program's impact beyond the events themselves and supporting students throughout the school year. 

Two children wearing adidas backpacks outside a Hibbett store entrance.
Customizing a white sneaker with colorful marker artwork at an in-store sneaker design station.
Child holding a shoebox with new sneakers during a back-to-school shopping event.
Group photo of Hibbett team members and participants inside a Hibbett store.
Child wearing a backpack posing in front of a Hibbett backdrop.
Child wearing a backpack and making a peace sign inside a Hibbett store.
Two children wearing adidas backpacks outside a Hibbett store entrance.
Customizing a white sneaker with colorful marker artwork at an in-store sneaker design station.
Child holding a shoebox with new sneakers during a back-to-school shopping event.
Group photo of Hibbett team members and participants inside a Hibbett store.
Child wearing a backpack posing in front of a Hibbett backdrop.
Child wearing a backpack and making a peace sign inside a Hibbett store.

The free community events were designed to combine back-to-school support with interactive experiences for local families. Activities included live airbrush customization of T-shirts and shoes, food trucks, basketball-themed experiences, giveaways and prizes.

By bringing together brand partners, community resources and family-friendly activities, Hibbett Before Homeroom helped thousands of students head into the school year equipped and ready for success. 

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