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Highlighting the Wonderful Women of City Gear - Meet Jennifer

Lifestyle

Highlighting the Wonderful Women of City Gear - Meet Jennifer

Feb 29, 2024

In celebration of International Women's Day on March 8 and Women's History Month, we're highlighting the sneakHERheads that help keep the City Gear heart beating.

Jennifer, City Gear DSM in one of her stores

What’s your name and when did you start collecting?

Jennifer: I am Jennifer Holloway, and I started collecting about 24 years ago.


What is your connection to City Gear?


Jennifer: I am currently a District Manager City Gear.

How did you get into sneaker collecting/into the sneakerhead scene?

Jennifer: I was a customer at first, then I applied to work at a sneaker store. Watching a lot of basketball also helped keep me up to speed with new Jordans/Nike that were releasing.


Why do you collect?


Jennifer [My] passion for the sneakers doesn’t allow me not to!

Jennifer Holloway showing off her sneakers

How many pairs do you have in your collection?

Jennifer: 1,053 pairs.


What is your favorite/most prized pair?


Jennifer: My favorite is the Lebron AZG Gold Camo* (never released to the public only made in sample size, which happens to be my size 😊).



*Lebron AZG Gold Camo not featured in accompanying image.

What can you tell us about female representation/inclusion in sneaker culture?

Jennifer:Women like Teyana Taylor and Lori Harvey can go from a businesswoman look, to a streetwear fashion look and turn heads when they walk in the room. They are seen on media outlets wearing hype brands and styles other women may like, especially Dunks, Retros, and UGGs.

Sneaker Ball group shot of women wearing sneakers

How do you think women have impacted the typically male dominated sneakersphere in recent years?

Jennifer: Women have made a statement in society especially when it comes to leadership. This has put them on the map when it comes to fashion and streetwear. WBNA and college athletes also have stamped the fashion world especially when it comes to sneakers.

Do you have any favorite females in the sneakersphere that you look up to, are inspired by, think have a positive impact on the industry?

Jennifer: I think I’m heavily looked up to be honest, however growing up @toyafbaby was a role model for me. She was very stylish, had a bunch of kicks, ALL the new drops, she was one of the first.

Jennifer Holloway after C4K event

What is the importance of women-inclusive sizing/colorways/etc?

Jennifer: It's very important, it keeps women in the game, giving women exclusive colorways and options not available to men or children. Help grow the culture for women sneakerheads.

What would you like to see for women in the future of sneaker culture?

Jennifer: More women’s shock drops, I’d like to see more women's athletics with signature lines available for all women or men. Also, more air max 95 & 2011 Retros from 1995-2001.

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