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Lifestyle

Hibbett Partners with Nike for LA's After Dark Tour Half Marathon

Jun 24, 2025

On June 7, a select group of 12 Hibbett team members participated in the Nike After Dark Tour half marathon in Los Angeles. This event was the result of a direct partnership between Hibbett and Nike, forming a dedicated "Run Team" comprised of field leaders, store team members, and buyers.

The Nike After Dark Tour distinguishes itself from traditional races by offering a unique nocturnal experience. As part of the partnership, Hibbett's team had access to exclusive Nike-hosted experiences, including a shakeout run and a yoga session leading up to the main event. The presence of Nike Ekins provided expert support and significantly contributed to the overall atmosphere and energy for the runners.

Beyond the competitive aspect, the event facilitated valuable team bonding and product education. Participants gained firsthand experience with Nike's performance footwear, notably the Nike Vomero 18, which was highlighted for its performance on the course. The urban night setting of Los Angeles, amplified by the energy of the crowd, music, and integrated lighting, created a distinct and engaging running environment

Team Hibbett Getting Excited for the Race

This collaboration underscored Hibbett's commitment to its partnership with Nike and it's dedication to promoting active lifestyles among its team members.

Lifestyle

The Best Sneaker Collaborations and Their Cultural Impact

Nov 7, 2025

Explore the best sneaker collaborations of all time and what they reveal about creativity, culture and the power of brand partnerships.
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Lifestyle

Ballin' in Boutwell Comes Back for 2025

Oct 24, 2025

Ballin' in Boutwell brought college basketball and community spirit to downtown Birmingham, reimagining the historic Boutwell Auditorium for a multi-day celebration.
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Lifestyle

Celebrate Life & Legacy: The Pro Standard and Día de los Muertos

Oct 23, 2025

Explore the Pro Standard Día de los Muertos Collection at Hibbett. Discover culturally-rich streetwear tees, hoodies & shorts that blend iconic artistry with fresh style. Shop the drop and build your head-to-head look today.
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Lifestyle

Hibbett X Nike Honor Huffman High With First String Donation

Oct 22, 2025

First String, the philanthropic initiative of Hibbett in partnership with Nike, hosted the second First String event in Boutwell Auditorium to celebrate Huffman High School’s boys and girls basketball programs with a $50,000 donation and additional support for student-athletes.
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Lifestyle

Hibbett x Nike Yardrunners "FAMU" Activation Recap

Oct 20, 2025

Hibbett and Nike recently headed to Tallahassee to honor the release of the Air Max 95 Yardrunners Pack — and Florida A&M University made sure it was a celebration to remember.
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Lifestyle

The Hottest Gifts for Shoe Collectors This Season

Oct 13, 2025

Shop the best gifts for sneaker collectors. From cleaning kits and storage upgrades to display-worthy essentials every sneakerhead will love.
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