May 3, 2023
She is built to stand out. Together, Hibbett | City Gear and Nike are amplifying the voices of those who stand out. We celebrate women who pave the way for others and play by their own rules. We Support Her Sole.
As an influencer herself, she saw a problem within the industry and made it her mission to provide a solution-based business for diverse creators.
As a soon to be first time mom, Kristal is actively leaving her mark on social media and beyond to create a world in which her daughter can see herself positively and proudly represented in the media.
Support does not exist without connection – connection to your community, your creative source and yourself. We want to encourage Gen-Z girls and millennial women to knock down boundaries and create their own through self-expression and being themselves.
See More from Support Her Sole
Oct 24, 2025
Ballin' in Boutwell brought college basketball and community spirit to downtown Birmingham, reimagining the historic Boutwell Auditorium for a multi-day celebration.
Read MoreOct 23, 2025
Explore the Pro Standard Día de los Muertos Collection at Hibbett. Discover culturally-rich streetwear tees, hoodies & shorts that blend iconic artistry with fresh style. Shop the drop and build your head-to-head look today.
Read MoreOct 22, 2025
First String, the philanthropic initiative of Hibbett in partnership with Nike, hosted the second First String event in Boutwell Auditorium to celebrate Huffman High School’s boys and girls basketball programs with a $50,000 donation and additional support for student-athletes.
Read MoreOct 20, 2025
Hibbett and Nike recently headed to Tallahassee to honor the release of the Air Max 95 Yardrunners Pack — and Florida A&M University made sure it was a celebration to remember.
Read MoreOct 13, 2025
Shop the best gifts for sneaker collectors. From cleaning kits and storage upgrades to display-worthy essentials every sneakerhead will love.
Read MoreOct 11, 2025
What does it mean to represent your heritage on the field? For professional soccer player Becky Contreras, it's about honoring the sacrifices of her family and inspiring the next generation. In the final part of our Hispanic Heritage Month series, we talk with Becky about her Mexican roots, the foundation of family, and why visibility in her sport is so vital.
Read MoreJun 28, 2022
Whether you decide to sport a classic White/White colorway or something with a little more dimension, styling your Toe-to-Head Force fit should be simple.
Read MoreMay 3, 2023
This Mother's Day, Hibbett and Nike's Support Her Sole program is amplifying the voices and stories of mothers like Kristal Heredia, influencer and Latina entrepreneur!
Read MoreServing Customers since 1945
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