Sneaker Releases

Air Jordan 4 Retro "Bred Reimagined" Launching 02/17 Colorway: BLACK/WHITE/RED/CEMENT GREY Style: Men's and Kids' Sneakers

Release Date: February 17, 2024

Feb 2, 2024

The Air Jordan 4 "Bred" is a shoe that's so loved, it's been retroed five times since its 1989 inception. The last iteration was back in 2019, so we're due for an update.

The Jordan 4 Retro "Bred Reimagined" isn't a true retro, as it puts a new spin on some original details. However, it's still got the same iconic mix of Fire Red, Summit White, Cement Grey and black that you know and love. The "Bred Reimagined" drops in men's, grade school, preschool, and toddler kids' sizes on February 17, making it the perfect opportunity for a coordinated family sneaker moment.

Ditching the traditional nubuck construction, the upper gets a sleek and luxurious makeover in premium black leather. Subtle hints of Cement Grey emerge on the eyelets, inner lining, Nike Air branding on the heel, and portions of the midsole and outsole, adding depth and dimension to the monochromatic masterpiece.

A jolt of Fire Red ignites the design on the woven Flight tongue tag and iconic Jumpman logo, providing a vibrant counterpoint to the dominant black and injecting a touch of Jordan heritage.

Packed with Nike Air technology, the mostly white midsole promises exceptional comfort and support whether you're rocking the streets or just kicking back in style. A gray, red, and white rubber outsole featuring the iconic herringbone tread pattern ensures reliable traction on any surface. Red lines the toes and heels, while the midfoot features a gray patch. There's a white patch at the forefoot as well as the midfoot, which also includes a red Nike logo.

The basketball sneaker-turned-casual kick effortlessly transitions to the streets. Team them with dark wash jeans, a graphic tee with urban motifs, and a black leather jacket for a cool and mysterious vibe.

The AJ 4 Retro "Bred Reimagined" is more than just a shoe; it's a bold reinterpretation of a classic. Embrace the shadows and rewrite your sneaker story when you grab this kick on February 17 in men's, grade school, preschool, and toddler kids' sizes, online or at your local Hibbett | City Gear.

Chances are, these shoes will be gone in a flash. If you missed out, one way to prevent that from happening in the future is to follow our sneaker launch calendar so you know when all the hottest drops are coming.

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