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Jordan 4 Retro OG "Bred"

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Jordan 4 Retro OG "Bred" Launching 11/27 Colorway: BLACK/FIRE RED/CEMENT GREY/SUMMIT WHITE Style: Men's Sneakers

Release Date: November 27, 2026

Nov 11, 2026

One of the most recognizable and iconic colorways in Air Jordan history is back. The Air Jordan 4 “Bred” releases November 27, 2026, bringing its classic Black, Cement Grey, Fire Red and Summit White colorway to Black Friday in men's, grade school, preschool and toddler sizing.

This return is especially notable after the leather-covered “Bred Reimagined” arrived in 2024. For 2026, the Air Jordan 4 “Bred” moves back toward its roots with black nubuck, OG-inspired shaping and Nike Air branding on the heel, giving longtime fans another version that more closely resembles the 1989 original.

Air Jordan 4 “Bred” 2026 Release Details

Here's what to know before the drop:

  • Release Date: November 27, 2026
  • Colorway: Black/Fire Red-Cement Grey-Summit White
  • Men's Style Code: IX8180-001
  • Men's Price: $230
  • Sizing: Men's, Grade school, Preschool and Toddler


Why Is the Air Jordan 4 “Bred” So Iconic?

The story goes all the way back to 1989, when the Air Jordan 4 debuted as the next chapter in Michael Jordan's signature line.

Designed by Tinker Hatfield, the AJ4 introduced details that would become synonymous with the silhouette, including its visible Air cushioning, mesh paneling and distinctive support wings. The original “Bred” paired those technical details with a black, grey and Fire Red palette inspired by Jordan's Chicago Bulls colors.

But its place in basketball history was cemented during the 1989 NBA Playoffs.

Wearing the black and red AJ4, Michael Jordan hit the series-winning jumper against the Cleveland Cavaliers that became known simply as “The Shot.” That moment helped turn the “Bred” 4 from a performance basketball shoe into a piece of sneaker history.

What's Different About the 2026 Air Jordan 4 “Bred”?

If you remember the 2024 “Bred Reimagined,” there's an important distinction.

That release swapped the traditional upper for a leather interpretation. The 2026 Air Jordan 4 “Bred” brings back black nubuck, along with Cement Grey and Fire Red accents and Nike Air branding on the heel.

The shape also draws inspiration from the original 1989 construction, bringing the 2026 pair closer to the sneaker longtime collectors remember.

That makes this release especially relevant if you missed the 2019 retro, prefer the traditional Bred construction over the Reimagined version, or simply want one of the AJ4's foundational colorways in your rotation.

How to Style the Air Jordan 4 “Bred”

Part of the staying power of the “Bred” colorway is how easy it is to wear.

The mostly black upper gives you a neutral foundation, while Fire Red and Cement Grey add enough contrast to make the sneaker stand out. Pair the AJ4 “Bred” with black cargos and a hoodie for an easy streetwear look, or go with relaxed blue denim and a simple tee to let the shoes take the lead.

For a more basketball-inspired fit, try loose-fitting sweats, mesh shorts or a vintage-style jersey. Because black dominates the colorway, you don't have to build your entire outfit around red.

And with sizing extending from men's through toddler, different members of the family can get into the classic colorway.

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