The colorway remains timeless: Summit White, Fire Red, Tech Grey and Black. A crisp Summit White leather upper lays the foundation, complemented by signature monochromatic mesh netting on the sides and down the tongue for breathability.
The hallmark speckled Tech Grey hits appear on the midsole, wing eyelets and heel piece, giving the sneaker its iconic "cement" vibe. Black accents around the waffle-shaped eyestays, heel tab and the front parts of the sole bring bold contrast, while the Fire Red Jumpman on the tongue adds the perfect pop of heritage color.
With the addition of the TPU wing eyelet, you have 18 different ways to tie the white laces, so it’s game on.
One major highlight for true sneakerheads? The return of the original Nike Air branding on the heel. It’s a small touch, but it makes a massive difference for fans looking for that authentic OG look. Paired with the sneaker’s visible Air unit in the heel, the “White Cement” perfectly balances old-school style with the comfort and performance Jordan Brand is known for.
Turn the shoe over, and you’ll see a gray, black, white and red Herringbone treaded outsole. While you might not use it to grip the hardwood these days, it can still add confidence to every step you take.
The Jordan 4 Retro “White Cement” is a must-cop. This is one of the four original AJ4 colorways, and it’s a true piece of basketball and streetwear culture. Michael Jordan himself rocked the 4s during some of his most legendary early-career moments, forever cementing (pun intended) the silhouette’s place in sneaker lore.
You might also recognize this kick from the feet of Spike Lee’s Mars Blackmon character. A pair of “White Cement” was even featured in the 1989 film “Do the Right Thing,” which led to one of the film’s central confrontations.
Get ready to add one of the greatest Air Jordans of all time to your rotation. The Jordan 4 Retro “White Cement” comes in full family sizing for men, grade school kids, preschool kids and toddler kids on May 24 online and at your local Hibbett and City Gear stores. Want a shot at securing your pair early? Enter the launch raffle through the Hibbett mobile app for your chance to grab the “White Cement” before they’re gone.
We anticipate this one will go fast. If you miss out, check the sneaker launch calendar to stay up to date on release times and future Air Jordan drops.
