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Nike Ja 3 "Channel 12"

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Nike Ja 3 "Channel 12" Launching 09/05 Colorway: UNIVERSITY GOLD/SOFT YELLOW Style: Men's Basketball Shoe

Release Date: September 05, 2025

Sep 3, 2025

The steady stream of new colorways for Ja Morant's latest signature shoe continues with the forthcoming release of the Nike Ja 3 "Hustle and Flow" on September 5. Dropping in men's sizes, this bold mismatched pairing illustrates Nike's commitment to keeping the Ja x Swoosh partnership ranked high as one of the most exciting signature player collabs in the sneakersphere.

Memphis Meets Mismatch in This Ja 3 Drop

This mismatched Ja 3 drop brings together a right shoe in shades of orange/yellow with a left shoe in light and dark blue. The inspiration is Ja's one-of-a-kind, "1 of 1" mindset and the famous Memphis hustle, as well as nodding to the hometown Grizzlies' team colors.

We know the Ja 3 is dropping some audacious sneakers, thanks in part to Ja's social media leaks earlier this year. The mismatched Ja 3 "Channel 12" fits right in alongside bold colorways like the startling pink/violet "Price of Admission" and the hotly anticipated glow-in-the-dark Halloween release expected in October.

Nike Ja 3 "Channel 12" Lace Detail
Nike Ja 3 "Channel 12" Side View of Shoe
Nike Ja 3 "Channel 12" Heel Detail
Nike Ja 3 "Channel 12" Top of Shoes
Nike Ja 3 "Channel 12" Bottom of Shoes
Nike Ja 3 "Channel 12" Lace Detail
Nike Ja 3 "Channel 12" Side View of Shoe
Nike Ja 3 "Channel 12" Heel Detail
Nike Ja 3 "Channel 12" Top of Shoes
Nike Ja 3 "Channel 12" Bottom of Shoes

Built for the Court, Styled for the Street

Head-turning colorways and a sleek silhouette give the Ja 3 plenty of style, but this is a sports shoe above all else. After all, it was designed to support and elevate the game of one of the NBA's biggest stars. 

The big story at the first Ja 3 release date was the news that this was a from-scratch redesign. The heel-to-toe overhaul gave the Ja 3 full-length ZoomX cushioning, a redesigned traction pattern based on Ja's logo for a super grippy outsole and a bold upper with Grizzly bear slashes and a tilted "J"-angled Swoosh. In fact, if you think you see "JA" spelled out by the angled Swoosh and the shape of the adjacent texturing on the upper, you are correct! That was absolutely deliberate.

The unique Swoosh placement also underscores the relationship between Ja Morant and the House of Swoosh. He is Nike Basketball's first Gen Z signature player, and the partnership reflects an intent to rethink the nature of signature shoe collabs for a new generation.

The Ja 3 is a performance-first sneaker with statement style, supported by some of the most memorable colorways to launch this year.

Men’s Sizing Available

The latest Nike Ja 3 colorway is dropping in men's sizes. As with all Ja 3 shoes, expect the fit to be true-to-size with snug, supportive lockdown.

The Ja 3 is a high-performance shoe, designed to bite the floor to provide the support, stability and flex Ja Morant needs to execute his signature bulldog crossover on-court. But it's a durable build, versatile enough to carry you through school ball or pickup games. 

Secure Yours Early

Cop your pair of the mismatched Ja 3 "Channel 12" colorway at launch on September 5, 2025. 

This is a non-raffle release, so it's strictly first-come, first-served. Shop early at Hibbett.com or via the Hibbett app to avoid disappointment. Or stop by your nearest Hibbett store to browse our extensive Jordan and Nike Basketball sneaker selection.

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