Sneaker Releases

Nike Air DT Max ’96 “Varsity Maize” Launching 06/14 Colorway: BLACK/WHITE Style: Men's Sneakers

Release Date: June 14, 2024

May 31, 2024

He was the legendary “Prime Time” back in the ’90s, and now he’s back in the spotlight, again collaborating with Nike — this time as Coach Prime, with the Colorado Buffaloes. 

As part of his collab with the Swoosh, dual-athlete Deion Sanders and Nike are bringing back one of their most in-demand sneaker silhouette — the Nike Air Diamond Turf Max ’96 in “Varsity Maize.” Enter our sneaker raffle on the Hibbett mobile app for your shot at snagging a pair of the men’s sneakers, which drop June 14.

In addition to its boot-like design and black and white color scheme, Varsity Maize accents further amplify the silhouette. A white leather upper peeks through soft black nubuck tearaway striping along the sides of the Nike Air DT Max ’96. Underlays of buttery yellow material peek through the stripes via cutouts, adding dimension and an impactful hit of color in the process. 

The balance of the upper is black, which extends from the tip of the toe up the lacing system and all the way to the neoprene tongue. Satiny tongue material adds a light-reflecting sheen, while the broad midfoot strap includes a white Swoosh. A white football logo appears on the tongue tab, with a baseball Diamond Turf insignia on the Varsity Maize insole. More yellow Swooshes appear on either side of the shoe, with a matching embroidered Swoosh on the ankle. The heel tab includes Prime branding, with a triangular Air emblem holding it in place. 

The shoe’s full-length foam midsole exposes a Max Air heel unit for plenty of underfoot comfort. The outsole is predominantly white rubber, save for a large Swoosh and hits of black. A visible “rip” in the heel area includes a bubble of Air and a rendering of Sanders himself, framed in Maize Yellow. 

Deion Sanders’ “Prime Time” status is well earned. He’s played for four MLB teams and five teams in the NFL, and he has the distinction as being the only one to play in both the World Series and the Super Bowl. Now Coach Prime heads up the University of Colorado, Boulder’s football team. 

You don’t have to be at the peak of your playing game to connect with a pair of the striking “Varsity Maize” men’s Nike Air DT Max ’96. Enter the sneaker raffle now for your shot at scoring a pair when they launch on June 14 at Hibbett!

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Everyone has a chance to jump to the front of the line with our Launch Raffle system. You just need the app. Scan the QR code or click the links below to download our app on your Apple or Android device!

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