Why Kids and Fans Love This GS Release
LeBron James's storied career has seen him excel for the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers. The "Good Intentions" colorway pays tribute to his decision to join the Heat in 2010, where he won his first two championships. The connection to landmark moments in King James's career gives every pair of boys' and girls' LeBron XXIII basketball shoes immense crossover appeal, with narrative power that enhances collectibility alongside the on-court performance and off-court style we've come to expect from LeBron's signature sneakers.
The LeBron XXIII series is known for its intricate detailing. The "Grand Opening" colorway featured a lion's face pattern and a throwback to the look and logo for LeBron's first signature sneaker with Nike. The "Best in Class" colorway combined NYC iconography and the LeBron logo in a tribute to the 2003 NBA draft (staged in New York, featuring LeBron as the #1 pick). Expect the "Good Intentions" colorway to feature the same thoughtful and detailed design, giving extra depth and meaning to the storytelling embedded in the shoe.
At the same time, the shoes reflect LeBron's winning combination of style, performance and work ethic. LeBron XXIIIs are sneakers built to support quick cuts and hard stops, to cushion and protect the most famous feet in basketball. These are work-hard, play-hard shoes that can handle whatever kids throw at them, on and off the court.