The standout feature of the LaFrancé is a puffy silhouette that makes the shoe look luxuriously soft and comfortable. At launch in April 2024, Ball said his design inspiration was chunky skateboarding shoes of the '90s and early 2000s. These shoes aren't standalone fashion statements — they complement the entire LaFrancé collection. Style colorways like "Written in Chrome" with matching shorts, jackets and pants to complete the Y2K-inspired fit.
The standard LaFrancé line has already added a wide range of colorways, including the black-on-black-on-black "3x Black" and Pure Magenta "Butterfly." The future-tech stylings of the RNR model include a vivid "Fluro Green/Green Glare" colorway and a clean, crisp white-and-silver edition.
"Swaggy. Crazy. Colorful. Rare." is the tagline LaMelo gave his LaFrancé shoes at launch. He's a player and personality who's not afraid to stand out, so it's no surprise that his sneakers and lifestyle collection share that quality.
Reviewers note that the LaFrancé's generous padding and chunky tongue can make for a snug fit. You may want to take a half-size up for a more comfortable fit, though LaFrancé recommends a true-to-size fit.
If you know LaMelo's signature basketball shoes, then you're familiar with the statement he likes to make on court. The LaFrancé brand embodies LaMelo's statement about life in general: He's one of one, he's not from here, and that's OK.