Under Armour

Under Armour Shoes, Clothing, Accessories, Cleats, Sports Equipment & Fan Gear

Under Armour is more than just a brand — it's an attitude. Built on the belief that hard work demands better gear, UA has been engineering performance apparel, footwear, and accessories since 1996. Shop the full Under Armour lineup for men, women, and kids at Hibbett — from game-day cleats and training shoes to everyday essentials that keep up with whatever you push yourself through.

About Under Armour

Founder Kevin Plank, a former special teams captain at the University of Maryland, launched Under Armour in 1996 with one goal: create a shirt that kept athletes drier, cooler, and lighter than anything on the market. His moisture-wicking synthetic fabric prototype did exactly that — and quickly earned endorsements from NFL players and Division I programs nationwide. What started as a T-shirt became one of the most influential sportswear brands in the world, spanning footwear, apparel, accessories, and equipment across every major sport.

Shop Under Armour by Category

• Training & Running Shoes: The UA HOVR line delivers a "zero gravity feel" that maintains energy return for long runs and intense training sessions. From the HOVR Sonic to the HOVR Machina, there's a performance runner for every pace and surface. For cross-training, UA Charged Cushioning trainers provide a lightweight, responsive platform for gym floors and turf alike.
• Basketball Shoes: The Curry line represents over a decade of basketball performance innovation. The Curry 13 — the final signature model in the series — is available now at Hibbett in multiple colorways, making it a must-have for hoopers and collectors alike.
• Cleats & Sport-Specific Footwear: From football and baseball to lacrosse and soccer, Under Armour cleats are engineered for the field. UA's Magnetico and Harper lines deliver traction, stability, and speed for players at every level.
• Lifestyle & Training Footwear: UA SlipSpeed, the brand's versatile mule-style training shoe, transitions from the gym floor to everyday wear. Clean, functional, and built for the athlete who doesn't stop moving.

Under Armour Apparel & Accessories for the Whole Family

Under Armour apparel is built for everyone who takes their sport seriously — and their style just as seriously. Men's and women's lines cover everything from compression base layers and HeatGear tees to cold-weather ColdGear leggings, hoodies, track jackets, and shorts. Kids' UA keeps young athletes geared up with durable, performance-ready apparel for every sport and season.

Don't miss the accessories. UA backpacks, duffel bags, and gym bags handle the grind. Hats, gloves, and socks round out any athletic kit — and UA team gear and fan apparel make it easy to rep your squad on game day.

Under Armour Innovation You'll Feel

HeatGear fabric pulls sweat away from the skin and moves it to the surface to dry fast — keeping you cooler and more comfortable during intense activity. ColdGear does the opposite, trapping warmth while remaining lightweight and breathable in cold conditions. HOVR cushioning technology, found across UA's running lineup, is engineered to absorb impact and return energy with every stride. Together, these technologies make Under Armour one of the most technically advanced performance brands available at Hibbett.