Sneaker Releases

Sneakers Release – Under Armour Curry 7 “Chinese New Year” Grey Men’s Basketball Shoe

Sneakers Release – Under Armour Curry 7 “Chinese New Year” Grey Men’s Basketball Shoe

Jan 8, 2020

According to the Chinese calendar, 2020 is the Year of the Rat — a year that represents wealth, surplus and the dawn of a new day. Under Armour athlete and Golden State Warriors player, Steph Curry can relate to the year’s theme of “New Beginnings” as he looks forward to the coming playoff season and continued recovery from his hand injury in 2019.

The latest Curry 7 colorway honors the Year of the Rat and its promises of good fortune.

Available on January 10, the men’s “Chinese New Year” Curry 7 basketball shoe incorporates a serene blend of grey, Midnight Turquoise, gold and white. Delicate painted peonies swath the shoe’s back panel, inspired by traditional guóhuà style shui-mo ink and wash painting.

These soft florals also represent wealth and good fortune in Chinese culture.

Under Armour shoe designer Leon Gu crafted the seventh generation of Curry basketball shoes for players looking for serious performance, precision control and unparalleled agility – without sacrificing style.

Breathable layers of synthetic leather, mesh and TPU skin in grey and Midnight Turquoise combine for foot-hugging stability. The shoe’s collar gets a foam-lined treatment for a sock-like fit and game-long comfort, and a series of perforations strategically punctuate the shoe’s upper to enhance breathability.

The flexible heel plate is anointed in Gold – a nod to the “Golden Boy” himself. That flex plate achieves a regal vibe plus comfort and stability. Under Armour’s HOVR technology, along with Micro G cushioning, is fit for a king with its dynamic energy-returning package, which allows for quick cuts and explosive plays.

The decoupled heel provides additional stability and impact reduction, and the unique rubber outsole includes a dizzying pattern in varying heights to intensify zonal traction.

The men’s Curry 7 basketball shoe speaks to Curry’s continued evolution as a player and his commitment to the game. As a premium sneaker retailer, Hibbett | City Gear can connect you with the right shoes to help you evolve as a player, too.

No matter your position on the court, sidelines or sidewalks, start the new year off on the right foot with the men’s Under Armour Curry 7 “Chinese New Year” grey, Midnight Turquoise, gold and white basketball online and in stores January 10.

Shop the Story