The Nike Air Max 90: Classic Vibes, Fresh Looks
When it comes to sneakers with legacy and street credibility, the Nike Air Max 90 has it locked in. Since debuting in 1990, this iconic shoe has been a go-to for sneakerheads, athletes and trendsetters alike. It’s got all the right moves: bold design, visible Air cushioning and enough colorways to match every vibe. Whether you're into clean all-white looks, sleek all-black styles or head-turning brights, there's an Air Max 90 for your rotation.
Looking to shop for the whole family? You’re in luck. Hibbett has Nike Air Max 90 styles for men, women, boys and girls—so everyone can rock the retro-modern energy that made this shoe a legend.
The History of the Nike Air Max 90
Designed by Nike legend Tinker Hatfield, the Air Max 90 was originally released as the Air Max III. Its aggressive angles, layered panels and bold pops of color made it instantly recognizable. And, of course, the star of the show? That visible Air unit in the heel—larger than what came before and unapologetically on display.
The shoe was renamed the Air Max 90 later, as a nod to its birth year, and it hasn’t slowed down since. Over the decades, it's been remixed in countless materials and collabs, but the OG DNA still shines through.
Why Nike Air Max 90 Still Hits
The Air Max 90 continues to be a favorite because of its mix of comfort, heritage and style flexibility. Here’s why people keep lacing them up:
Iconic Design That Goes With Anything
Layered panels and signature color blocking make this shoe endlessly wearable. Try a classic white or black pair for everyday looks, or pick a bold combo if you want to show some personality.
Built-In Comfort
It’s not just a looker—the Air Max 90 delivers with a cushioned midsole and padded collar. The visible Air unit gives your heels some extra bounce, whether you’re working on your feet all day or hanging out at home.
Made for Everyone
This silhouette fits every age and style. You’ll find men’s, women’s and kids’ Nike Air Max 90s at Hibbett in a full range of sizes and colorways.
How to Lace Nike Air Max 90
Want a clean, classic look? Use the standard criss-cross lacing through all the eyelets. If you’re after a looser, street-style feel, skip the top holes and let the laces hang. For added ankle support, the runner’s loop technique is a great option. Check out more tying techniques.
How to Clean Air Max 90 Shoes
Keep your Air Max 90 shoes looking fresh with a simple routine: mix warm water with mild soap, and gently scrub with a soft brush or cloth. Wipe clean, then let them air dry. For mesh sections, avoid soaking to keep the structure intact.
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