You’ve probably seen HOKA shoes at the gym, the track, the grocery store, or just anywhere people are out and about. In under a decade, their chunky but graceful silhouette has popped up everywhere, and now they’re a staple of the athletic footwear world.
For a lot of us, the era of HOKA shoes seemed to come out of nowhere. The truth is they’ve been quietly building buzz throughout the 2010s as more people took notice of their forward-thinking looks and smart performance. Let’s start at the beginning, so we can understand just how HOKA shoes became such a big part of modern running.