Lifestyle

Cleared for Takeoff

Mar 11, 2025

Our heroes didn’t follow paths, so we don’t either. Flight for us means going where no one has, whether physically or stylistically. Self-belief makes us crave the unknown and find excitement in fear. We champion the pioneers who take culture and sport to new heights. We ask ‘why not’ and work to make the world better, encouraging others to do the same. And we see your style as radically being yourself in open conversation with the moment in time.

Cleared For Takeoff Ep. 5 - "Abundance" with Ms. Basketball and Bria Janelle

Abundance isn’t handed out—it’s earned through the grind. Like the greats, Ms. Basketball and Bria Janelle are out here chasing every win, attracting success with every move. Hard work, hustle, and heart—that’s how it’s done. Keep pushing, keep earning. Ms. Basketball and Bria Janelle are Cleared for Takeoff.

"I want people to remember me for being my true, authentic self."

Ms. Basketball is an outgoing, full-of-energy individual who lives life outside of the box. She's Christina Granville – athlete, marketing specialist, and media powerhouse who's proving that when you relentlessly pursue your passions and bring light into every room, abundance inevitably follows.

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Originally from Clewiston, Florida, Christina’s life has always revolved around basketball. Known for her "energetic, outgoing, and unconventional" spirit, she poured her heart into the game, even when facing setbacks.

Once, she was told that she wasn't good enough to play at the college level -- but Ms. Basketball didn't back down. While discouraging at the time, especially given her deep love for the sport, that moment was a pivotal blessing in disguise. This turning point fueled her determination to "pivot and figure things out," ultimately leading her to exactly where she dreamt of being in 2010.

That year, Christina's undeniable talent and hard work earned her a full basketball scholarship to St. Leo University, where she proudly captained her team.

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Still, her journey didn't end with college; she continued to play semi-professionally in the WUBA (Euro-Basketball Affiliate) and B3 League, further cementing her identity as "Ms. Basketball" and her unwavering commitment to the sport.

Fueled by the vibrant energy and hustle of Atlanta, which she embraced after moving to ATL in 2013, Ms. Basketball expanded her horizons. From Ms. Basketball on the court, to media personality and host, she became a multifaceted talent, bringing her infectious energy to major events like Essence Festival, NCAA Final Four, and the Super Bowl. She also shares her expertise as an Esports professor at Morris Brown College.

For Christina, "abundance in everyday life" means the ability to continuously pursue her passions and have those opportunities come her way.

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Despite her diverse and thriving career, Christina's core mission remains deeply rooted in basketball. Through the I Hoop Too Foundation, which Ms. Basketball founded, she channels her passion into giving back, organizing impactful programs like basketball camps and back-to-school events for young girls.

She finds immense reward in sharing her love for the game and empowering the next generation to develop their own passion for basketball, regardless of size, race, or age. For Ms. Basketball, abundance isn't just about personal success; it's about using her journey to inspire and uplift others.

Her story is a powerful reminder that abundance follows those who authentically pursue their passions, overcome challenges, and never stop pushing forward – a journey that's truly Cleared for Takeoff.

"If you don't remember my name I want you to remember how I made you feel."

For Bria Janelle, it's all about connection and impact. Atlanta made her, the game gave her a platform, and now she's pouring it all back into her community. From the court to the mic, to launching her own foundation, Bria’s building a legacy rooted in giving back. It’s not just about individual success, it's about making everyone around you stronger.

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Bria’s journey is one built on passion and a relentless work ethic. As she says herself, "abundance and what that means -- it's just like this is the season for increase, right and for everybody to win." This belief in abundance isn't just talk – it's the foundation of her work and her vision. From her early days on the basketball court to commanding arenas as an in-arena host, Bria has always been driven to excel and inspire.

Abundance flows where passion, purpose, and relentless grind meet. Bria Janelle embodies that, and she's using the game and her family's legacy to inspire the next generation of young girls to dream bigger, hustle harder, and take up space.

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Coming from a family of athletes, Bria understands the power of sports. Her grandfather, a true icon, broke color barriers in golf as the first African-American member to become a member of Augusta National Golf Club. This legacy of breaking barriers and achieving greatness is woven into Bria's DNA, fueling her ambition to create her own path and help others do the same.

Every move she makes is a testament to what happens when you bet on yourself and do the work. And Bria is doing the work, especially through her organization and its "Her Shot" golf program. Founded to empower young women of color, Her Shot isn't just about golf. It's about instilling life skills, building leadership, and fostering a sense of empowerment in the next generation.

Bria Janelle's story is a powerful reminder that true success isn't just about personal achievement, but about the seeds you plant for the future. She's living proof that when passion, purpose, and hard work collide, abundance follows – not just for yourself, but for the community you build and uplift.

She's here, and she's her. She's Bria Janelle, and she's Cleared for Takeoff.

Hibbett x Jordan Jumpman Invitational Partnership

Over the course of 4 weeks, students from the Jordan WINGS Design Program worked to create unique designs for the 2024 Jumpman Invitational, hosted in Charlotte, NC.  

In partnership with Carolina Youth Coalition and Rise 2 Impact, students worked in teams and learned from community leaders, mentors, and designers to experience firsthand the journey of design, marketing, and presentation.  

Those t-shirts were then made into designs and printed onto t-shirts and handed out to over 1500 fans. 

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Bryce Young, Cleared for Takeoff Ep. 1

Cleared for Takeoff Ep. 1 - Bryce Young

The secret ingredient to dreaming is self-belief, something the NFLs newest star quarterback, Bryce Young, is acutely aware of. In celebration of the launch of the 2023 Air Jordan 11 "Gratitude," and in partnership with Jordan Brand, Hibbett launched Cleared For Takeoff. Check out the debut episode, featuring the Carolina Panthers' Bryce Young.

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Aja Johnson, Cleared for Takeoff Ep. 2

Cleared for Takeoff Ep. 2 - Aja Johnson

Meet south-side Chicago native, female flag footballer, dancer/choreographer, model, actor, sneaker enthusiast and Jordan Women’s Collective alumni, Aja Johnson! A talented artist and athlete, Aja has been breaking barriers both on stage, in television, as a dance teacher and on the field playing with a successful co-ed flag football league in Chicago.

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DJ Sneakerhead, Cleared for Takeoff Episode 3

Cleared for Takeoff Ep. 3 - DJ Sneakerhead

DJ Sneakerhead is a collector, educator and OG in the sneaker game. When searching for community, sneakers became his connector, providing endless opportunities in a world of entrepreneurship. Check him out on his YouTube channel, @DNASHOW, and catch up on his Hibbett-exclusive mini-series "Kicks Academy" on the Unboxed Blog.

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Branch Brothers, Ep. 4 Cleared for Takeoff

Cleared for Takeoff Ep. 4 - Zachariah and Zion Branch

Family. Teamwork. Dreams. These are the cornerstones upon which the Branch brothers, Zachariah and Zion, have built their incredible journey. Catch a glimpse of their story in episode 4 of the Hibbett x Jordan series, "Cleared for Takeoff," and witness the powerful bond that propels them to new heights.

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