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Cleared For Takeoff

Lifestyle

Cleared for Takeoff

Mar 11, 2025

Our heroes didn’t follow paths, so we don’t either. Flight for us means going where no one has, whether physically or stylistically. Self-belief makes us crave the unknown and find excitement in fear. We champion the pioneers who take culture and sport to new heights. We ask ‘why not’ and work to make the world better, encouraging others to do the same. And we see your style as radically being yourself in open conversation with the moment in time.

Cleared For Takeoff Ep. 7 - "Unleash Her Inner Ruler at the Confidence Era Event!"

We’re hitting key spots with next-level experiences where girls 8–12 own their shine. This isn’t just an event series—it’s a takeover. Every legend starts somewhere, and we’re handing them the mic (and the glitter, the kicks, and the unshakable confidence) to tell theirs their way. Loud? You already know. Clear? Crystal

Check it Out

The Confidence Era exploded to life, and the legend has officially begun. Partnering with Hibbett x Jordan and Bike Friendly South Dallas, we celebrated 40 girls who are writing their own rules and making their mark. Because HER RIDE. HER RULES. every moment was a powerful declaration of their potential, amplified.

A woman with long dark hair and large gold earrings is helping a young girl select items from a tray to customize a backpack. Both are wearing white t-shirts.

Every legend starts somewhere, and together Hibbett and Jordan are handing the next generation of little legends the mic (and the glitter, the kicks, and the unshakable confidence.) This month, the Confident Era didn't just arrive -- it stole the show. See how 25 unstoppable girls came to write their own rules, flex their confidence, and leave their mark at our recent exclusive in-store event.

A large group of children and adults, all wearing white t-shirts, stands in front of a Hibbett store for a group photo. The store's sign includes the logos for Hibbett, Nike, Jordan, and adidas.

Hibbett and Jordan partnered with Bike Friendly South Dallas to bring together sport, style and self-expression in the most vibrant way possible at private event hosted at one of Hibbett's Forth Worth locations.

The day's events kicked off at Bike Friendly South Dallas' headquarters, where 25 lucky girls were gifted new bikes and Jordan-branded helmets—because every legend needs the right gear. From there, the Bike Friendly South Dallas crew travelled to Hibbett's Forth Worth location, where the energy went next-level. Glitter? Check. Patches? Double-check. These young trendsetters had the opportunity to go all out -- personalizing their bikes and backpacks —turning every piece into a canvas for their bold personalities.

A young girl with a white helmet featuring a blue Jordan logo and a backpack holds a box from Schlotzsky's and a tote bag, while looking at her phone.

Through storytelling, hands-on swag customization, and undeniable vibes, these girls proved that style and self-belief go hand in hand. And as the ultimate flex? The Bike Friendly South honorees left with exclusive pieces from the Confident Era Jordan Brand collection—denim, bling, and all—ready to rep their unstoppable energy IRL.

HER RIDE. HER RULES. This was more than a day—it was a movement. These girls didn’t just show up; they shined, leaving everyone else scrambling to keep up. The future? Yeah, it’s in very good hands.

A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a name tag that says "DESTINY" smiles at the camera while holding a white and light blue Jordan sneaker with a sparkling pink swoosh. She is wearing a white t-shirt with the Jordan and Hibbett logos and a black backpack.
A large group of children and adults, all wearing white t-shirts, stands in front of a Hibbett store for a group photo. The store's sign includes the logos for Hibbett, Nike, Jordan, and adidas.
A group of adults and children in a store are sitting at a long table, customizing backpacks with small drills. They are all wearing white t-shirts with the Jordan and Hibbett logos.
A young girl with a name tag that says "DESTINY" smiles at the camera while holding a white and light blue Jordan sneaker with a sparkling pink swoosh. She is wearing a white t-shirt with the Jordan and Hibbett logos and a black backpack.
A large group of children and adults, all wearing white t-shirts, stands in front of a Hibbett store for a group photo. The store's sign includes the logos for Hibbett, Nike, Jordan, and adidas.
Bryce Young, Cleared for Takeoff Ep. 1

Cleared for Takeoff Ep. 1 - Bryce Young

The secret ingredient to dreaming is self-belief, something the NFLs newest star quarterback, Bryce Young, is acutely aware of. In celebration of the launch of the 2023 Air Jordan 11 "Gratitude," and in partnership with Jordan Brand, Hibbett launched Cleared For Takeoff. Check out the debut episode, featuring the Carolina Panthers' Bryce Young.

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Aja Johnson, Cleared for Takeoff Ep. 2

Cleared for Takeoff Ep. 2 - Aja Johnson

Meet south-side Chicago native, female flag footballer, dancer/choreographer, model, actor, sneaker enthusiast and Jordan Women’s Collective alumni, Aja Johnson! A talented artist and athlete, Aja has been breaking barriers both on stage, in television, as a dance teacher and on the field playing with a successful co-ed flag football league in Chicago.

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DJ Sneakerhead, Cleared for Takeoff Episode 3

Cleared for Takeoff Ep. 3 - DJ Sneakerhead

DJ Sneakerhead is a collector, educator and OG in the sneaker game. When searching for community, sneakers became his connector, providing endless opportunities in a world of entrepreneurship. Check him out on his YouTube channel, @DNASHOW, and catch up on his Hibbett-exclusive mini-series "Kicks Academy" on the Unboxed Blog.

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Branch Brothers, Ep. 4 Cleared for Takeoff

Cleared for Takeoff Ep. 4 - Zachariah and Zion Branch

Family. Teamwork. Dreams. These are the cornerstones upon which the Branch brothers, Zachariah and Zion, have built their incredible journey. Catch a glimpse of their story in episode 4 of the Hibbett x Jordan series, "Cleared for Takeoff," and witness the powerful bond that propels them to new heights.

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Cleared for Takeoff Ep. 5 - Jordan Jumpman Invitational Partnership

Cleared for Takeoff Ep. 5 - Jordan Jumpman Invitational Partnership

Get an inside look at how the Jordan WINGS Design Program teamed up with Carolina Youth Coalition and Rise 2 Impact to create unique t-shirt designs for the 2024 Jumpman Invitational in Charlotte, NC. Discover how these students went from concept to creation and had their designs worn by over 1,500 fans.

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Cleared For Takeoff Ep. 6 - "Abundance" with Bria Janelle & Ms. Basketball

Cleared For Takeoff Ep. 6 - "Abundance" with Bria Janelle & Ms. Basketball

Abundance comes to those who put in the work, no shortcuts. Abundance isn’t handed out—it’s earned through the grind. Like the greats, Ms. Basketball and Bria Janelle are out here chasing every win, attracting success with every move.

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  • Cleared For Takeoff

    Lifestyle

    Cleared for Takeoff

    Mar 11, 2025

    Our heroes didn’t follow paths, so we don’t either. Flight for us means going where no one has, whether physically or stylistically. Self-belief makes us crave the unknown and find excitement in fear.

    Read More