Lifestyle

Celebrate Life & Legacy: The Pro Standard and Día de los Muertos

Oct 22, 2025

As the seasons shift and autumn settles in, a vibrant and deeply meaningful celebration begins to unfold—Día de los Muertos, or Day of the Dead. This isn’t a time for mourning—it’s a joyful tribute to loved ones who’ve passed, filled with color, music, and memory. It’s a celebration of life, legacy, and connection.

And now, you can wear that spirit with pride thanks to the Eternal Skull Collection, available exclusively at Hibbett.com and in select stores. This bold new drop from Pro Standard blends cultural heritage with elevated streetwear design, featuring iconic sports teams and powerful symbolism that honors tradition while keeping your look fresh.

A Tradition of Joyful Remembrance

Día de los Muertos has roots that stretch back nearly 3,000 years to indigenous Aztec rituals. When Spanish colonizers arrived in the Americas, these traditions merged with Catholic customs, evolving into the two-day celebration we know today—held on November 1st (All Saints’ Day) and November 2nd (All Souls’ Day).

Unlike Halloween, Día de los Muertos is not about fear or fright—it’s about love, remembrance, and reunion. Families build altars, or ofrendas, decorated with marigolds, candles, sugar skulls, photos, and favorite foods to welcome the spirits of loved ones back home. It’s a time for storytelling, music, and feasting—a way to keep memories alive and honor those who came before us.

This powerful tradition is all about connection—between generations, between cultures, and between the past and present. And now, you can carry that message with you through fashion.

Model in Pro Standard Eternal Skull Collection

Introducing the Eternal Skull Collection

The Eternal Skull Collection by Pro Standard is more than just apparel—it’s a tribute to the spirit of Día de los Muertos, fused with the energy of your favorite teams. Each piece is thoughtfully designed to reflect the rich symbolism of the holiday, transforming iconic imagery into bold, expressive streetwear.


This limited-edition collection includes:

  • Satin Varsity Jackets – Featuring standout embroidery and premium finishes, these jackets showcase teams like the Los Angeles DodgersAtlanta BravesTexas Rangers, and Houston Rockets. The designs incorporate sugar skulls and vibrant accents that celebrate life and legacy.
  • Graphic Tees – Soft, stylish, and full of personality, these tees highlight team logos alongside Día de los Muertos-inspired artwork. They’re perfect for layering or making a statement on their own.
  • Cozy Hoodies – With bold graphics and comfortable fits, these hoodies bring together team pride and cultural celebration in one wearable piece.

Each item in the Eternal Skull lineup is designed to help you express your style while honoring tradition. Whether you're dressing for a casual day out or curating a standout streetwear look, these pieces deliver both cultural depth and fashion-forward flair.

How to Style It

Need a little inspiration? Here’s how the Hibbett style team recommends rocking your Eternal Skull gear:


  • Streetwear Chic: Pair a graphic tee with black cargo pants and crisp white sneakers for a clean, modern vibe that lets the artwork shine.
  • Layered Legacy: Throw on a satin varsity jacket over a hoodie for a bold, layered look that’s perfect for cooler weather and game day vibes.
  • Statement Piece: Let the hoodie or jacket be the focal point. Style it with classic denim and low-top kicks to keep the look simple while letting the design speak volumes.

No matter how you wear it, this collection is all about expressing your individuality while paying tribute to a powerful tradition.

Shop the Collection Online

Día de los Muertos reminds us that love, memory, and legacy never fade. It’s a celebration of life—past, present, and future. And the Eternal Skull Collection lets you carry that message with you every day, while repping your favorite teams in style.

Ready to shop? Explore the full Eternal Skull Collection now at Hibbett.com or visit your local Hibbett store to see it in person. Whether you're shopping for yourself or picking up a meaningful gift, this collection is a perfect way to honor tradition while staying true to your style.

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