Now leading creative efforts at Iconic Saga, Omari is intent on telling stories where Black people are complex, layered, and powerful—where trauma isn’t the only headline. “Stories about leadership, faith, resilience, love, and vision,” he explains, “because as my father always said, ‘Tell the whole story, not just the pain.’”
Omari’s respect for legacy is matched by his belief in innovation. “You honor legacy by not repeating it—you expand it. Legacy isn’t a museum; it’s a foundation.” That perspective has carried him through the challenges of breaking into leadership. “One of the biggest challenges was being seen as capable beyond talent. I had to prove I could lead rooms, manage budgets, and build vision—not just show up on camera. I navigated that by staying prepared and staying consistent. Excellence creates leverage.”