The “Reimagined” energy doesn’t stop at the sneakers. Even the box gets the vintage treatment: a distressed orange bottom with a black and red lid that looks like it’s been through a few decades of sneaker history. It's a flip on the “Lost and Found” packaging, giving this drop that extra storyline collectors love.
If you're new to the AJ1 wave, here's why this colorway is a big deal. The Jordan 1 debuted in 1985, designed by the legendary Peter Moore. While most people associate it with the “Bred” or “Chicago” colorways, the “UNC” version paid tribute to Mike’s college days at the University of North Carolina.
Though he didn’t lace them up on court in this colorway, the blue and white combo instantly became a fan favorite. And unlike some AJ1s that get retro’d every other year, this UNC style is rare — we’re talking one retro in 2015 and a high-profile remix from Virgil Abloh in 2018.
Not only does the “UNC Reimagined” nail the throwback aesthetic, but it also represents a larger shift in how Jordan Brand is treating its heritage. OG colorways are now split between the modern “OG” cut (like this one) and true-to-original ’85 shapes for the purists. The “Reimagined” line brings history to life in a wearable way, and this UNC drop is one of the cleanest yet.
From the cracked leather details to the Carolina blue story, the Jordan 1 High OG “UNC Reimagined” is dripping in nostalgia and built for today’s rotation. If you're trying to secure a pair, you'll wanna move quick. These will be available online and at your local Hibbett and City Gear stores in men’s, grade school, preschool and toddler sizes starting May 10.
To enter the sneaker launch raffle and win a chance to cop a pair, make sure you’ve downloaded the Hibbett mobile app — you don’t wanna miss your shot.
Hit up the sneaker launch calendar so you’re locked in for this drop and all the heat coming next.
