Design Details of a Retro Icon
Legendary Nike designer Tinker Hatfield found inspiration for his designs in all sorts of unexpected places. The Air Jordan 5 borrowed elements Hatfield associated with World War II fighter jets. The Nike Air Huarache was influenced by the look and feel of water-skiing boots. And with the Air Max 1, Hatfield took his cues from the groundbreaking architecture of the Pompidou Center in Paris, exposing the inner workings of the shoe by making the air unit visible for the first time.
A constant innovator, for the Air Jordan 12, Hatfield's surprising starting point was the Japanese flag. The rising sun inspiration is seen in the AJ 12's pleated leather upper, creating a fan of radiating panels akin to the sun's rays. On the "Taxi" colorway, the upper is a crisp, clean white, which contrasts with the shoe's black, faux-snakeskin mudguard.
Yellow eyelets and a cutaway in the outsole exposing the yellow-and-black carbon fiber shank are the source of the colorway's name — and the reason why last year's Air Jordan 13 Retro "Taxi Flip" men's release was underwhelming for some, since it wasn't clear what changing yellow to red had to do with flipping taxis.
But the OG AJ 12 "Taxi" colorway dropping November 8 features all the original details, from the signature bright yellow highlights to the "23" stamped on the heel in red and the red Jumpman logo reaching out from the sole of the shoe to the toe tip. The design also includes a Jumpman and "TWO 3" embroidered on the tongue.
When it launched, the Air Jordan 12 was another step forward in shoe technology for Nike (and the nascent Jordan Brand). The sneakers were the first Air Jordans to feature full-length Zoom Air units, which are still a key cushioning technology across the Nike and Jordan Brand portfolio of shoes.
But today, the AJ 12 is recognized more as a timeless silhouette with proven multi-generational appeal. As demonstrated by the excitement attached to the pending re-release of one of its OG colorways, the iconic Air Jordan 12 "Taxi."
It's been almost 30 years since Michael Jordan wore these AJ 12s on the court, and there have been many innovations in shoe design since, but the "Taxi" colorway remains a popular choice for collectors and sneakerheads of all ages.