Sneaker Releases

Jordan Tatum 1 “St. Louis” Men’s & Kids’ Basketball Shoes Launching 4/15

Apr 7, 2023

Since signing with Jordan Brand in 2019, Jayson Tatum has been teasing us about the release of his first signature basketball kick. Now that it’s finally here, we’re being graced with several fun colorways worthy of the wait.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

One of those fresh styles is the Jordan Tatum 1 “St. Louis.” Dripping in white, University Red and University Blue, this shoe is a straight-up tribute to Tatum’s roots in St. Louis. It’ll be available in full family sizing in men’s, grade school kids’, preschool kids’ and toddler kids’ sizes starting April 15.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

You’ll immediately recognize the red and white as quintessential Cardinals colors — the light blue touch comes from one of the Cards’ throwback jerseys. Lightweight white mesh makes up most of the upper to keep the shoe like a feather on your foot. However, there are some white foam overlays at the ankle, heel and eyestays.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

The most eye-catching part of this shoe is the massive midsole. It’s mostly white but features University Blue trimming around the edges. On the lateral side, it extends far up in a triangular shape with a peek-a-boo panel showcasing the shoe’s innards. A small blue “J” accents the corner of this cutout.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

The same triangular shape repeats on the medial side, but it’s crafted out of University Blue trim instead of the midsole. There’s also a blue midsole insert on this side with branding. The all-white tongue features an embroidered red “J’ at the top. White ankle padding reveals a bright red insole with a yellow fleur-de-lis symbol. This is a nod to Archer Avenue where Tatum grew up.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

This motif repeats on the heel as well. A sewn-on blue tab includes a red embroidered “0” along with a red tab sewn beneath. The right shoe features the fleur-de-lis in yellow, while the left has Tatum’s signature. Beneath both of these on the midsole is a continuation of a black Jumpman patch on a red background. You’ll see a red Jumpman on the lateral ankle as well.

Jordan Tatum 1 "St. Louis" Men's & Kids' Basketball Shoes Launching 4/15

The white outsole has a peek-a-boo panel revealing the Air Zoom unit inside. There are also a few translucent forefoot patches to give you additional traction for making fast cuts. Get your hands on one of the throwback jerseys that inspired these kicks, and throw them on with your favorite performance basketball shorts to be game-ready at a moment’s notice.

The Jordan Tatum 1 “St. Louis” is like a love letter to The Lou, so get in on this romance. Shop for this kick when it drops on April 15 in men’s, grade school kids’, preschool kids’ and toddler kids’ sizes, online and at your local Hibbett | City Gear.If you couldn’t harness enough of Tatum’s speed to buy this shoe before it sold out, do the smart thing and follow our sneaker launch calendar so you never miss another release.

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