Sneaker Releases

Nike Ja 1 "White/Black" Launching 01/01 Colorway: WHITE/BLACK Style: Grade School Kids' Basketball Shoe

Release Date: January 01, 2024

Dec 22, 2023

Ja Morant's rise from small-town roots to NBA stardom is one for the record books. Drafted second overall in 2019, the Memphis Grizzlies point guard quickly became a fan favorite with his dazzling highlight-reel plays and undeniable star power. Last year, he harnessed his stardom to release the Nike Ja 1—a shoe that combines his hands-on creativity with high-performance features.

Now, the Nike Ja 1 is dropping in a new black and white colorway. This duochromatic basketball kick is budding ballers need to dominate the hardwood. You can grab the "White/Black" Ja 1 grade school kids' basketball shoe starting Janaury 1.

Bold black leather overlays on the mudguard, midfoot, and collar accent the crisp white mesh upper. It's a stark contrast; a yin and yang of color that speaks of balance and precision. The iconic black Swoosh cuts across the side panel, a minimalist masterpiece that instantly identifies the Ja 1 lineage.

Look closer, and you'll notice the perforated toe box that ensures breathability. The white padded tongue and collar offer comfort—even during overtime.

There's plenty of branding throughout, including Ja's signature in white on the lateral heel of the black and white basketball shoe.

Above this is a black "12" to symbolize his on-court number. On the tongue is the Ja logo in black. Finally, a white tongue tag includes Morant's signature one more time, along with "JA" on the left shoe and "12" on the right. Underneath it all, a white rubber outsole with a unique black scratch pattern adds a touch of urban grit.

While the Ja 1's roots lie in basketball, the "White/Black" transcends the court to become a wardrobe staple. Pair them with playground-worn black jeans and a graphic tee for an effortless streetwear vibe. Or rock them with joggers and a hoodie for ultimate pre-game comfort.

The Ja 1 in "White/Black" is a sneaker that transcends trends and seasons with a versatile black-and-white color scheme. That's what makes it such a good starter shoe for kids! Cop the Ja 1 "White/Black" when it launches January 1.

If you weren't fast enough to find this one in the right size before it sold out, don't fret. Try again next time by following our sneaker launch calendar for all the hottest releases.

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