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Nike Shox BB4 "Dunk of Death"

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Nike Shox BB4 "Dunk of Death" Men's Basketball Shoe Launching 06/26 Colorway: WHITE/MIDNIGHT NAVY/METALLIC SILVER Style: Men's Basketball Shoe

Release Date: June 26, 2026

Jun 15, 2026

Oh, we are so back, baby. On June 26, the Nike Shox BB4 shoes are re-releasing for the first time in over 25 years. We’ve been anticipating this moment for more than a quarter of a century. If you don’t know why this is such a big deal, you will.

The Legacy of the Sydney Games and the Dunk of Death

The iconic Nike Shox BB4 debuted in 2000 when Vince Carter wore them during the Olympic Games in Sydney, Australia. That’s where their legacy begins. During these games, he executed the “Dunk of Death,” slamming the ball over Frédéric Weis. 

Let’s make sure we understand that: Carter jumped over the 7’2” French basketball player, basically hopping up on his shoulders and dropping the ball through the net. It was a jaw-dropping, head-turning moment that cemented Carter as one of the most dominating players at the Olympics. 

This was a massive moment in Carter’s career, but it was also a huge moment for sneaker culture. The bold look of the Shox and the bouncy performance they offer became highly sought after. People viewed the Shox as a feature that could revolutionize on-court performance. Carter’s slam dunk turned the Nike Shox BB4 into a slam dunk of a sneaker. 

Nike Shox BB4 "Dunk of Death" lace detail
Nike Shox BB4 "Dunk of Death" left view of shoe
Nike Shox BB4 "Dunk of Death" heel detail
Nike Shox BB4 "Dunk of Death" lace detail
Nike Shox BB4 "Dunk of Death" left view of shoe
Nike Shox BB4 "Dunk of Death" heel detail

Pioneering Performance: Nike Shox Technology and Design

What makes these sneakers so exceptional? It’s all in the Shox. 

They’re like small, rubber, air-filled springs that can catapult you forward and up, which is what enabled Carter to make that epic dunk over a shockingly tall man. The Shox columns give you that upward boost, but they also offer impeccable shock absorption, so your landings are as effortless as your leaps. 

In addition to those buoyant Shox, you also get a premium leather upper and Phylon forefoot that cradles the front of your foot on impact, ensuring every step is smooth and easy. These men’s lifestyle shoes allow you to live and play your hardest without hurting your feet. Eric Avar designed these sneakers to enhance the game (he’s the one behind other legendary styles like Zoom Huarache 2K4 and Foamposite). 

The OG men’s Nike Shox BB4 came in blue and white, bringing that All-American energy. The re-release of these Nike sneakers is full of nostalgia, with colors similar to the OG design, including a heavy blue hue and a striking metallic silver. Nike is adding a black-and-silver upper while keeping the patriotic blue on the Shox. With these on your feet, you can relive the momentous Sydney Olympics and the awe-inspiring slam dunk that showed the world what Shox can do. 

Secure Your Pair of the Shox BB4 at Hibbett

The sneakers are a callback to that unforgettable moment in basketball, so you won’t want to miss out on this drop. Grab your pair from Hibbett, a community that understands how insane the “Dunk of Death” was in 2000. 

On June 26, make sure you’re on our site to get your hands on the Shox BB4, and bookmark our launch calendar so you never miss a release.

App Download, Launch Raffles QR Code

Enter the Launch Raffle!

Everyone has a chance to jump to the front of the line with our Launch Raffle system. You just need the app. Scan the QR code or click the links below to download our app on your Apple or Android device!

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