Apr 1, 2025
The New Balance 740 garnered a loyal following over the years, owing to its timeless design, comfort and versatility. Learn everything you need to know about this classic with Hibbett!
Read MoreThe New Balance 740 "Concord Grape/Purple Fuchsia/Sun Glow/Firefly" Unisex Shoe revives its 2000s daily runner roots with an open knit mesh upper, segmented midsole and streamlined silhouette. This longtime fan favorite returns from the archives, poised to inspire a new generation while enduring heavy miles with durable construction.
Two-tone color mesh and angular overlays create a unique visual identity within the Concord Grape, Purple Fuchsia, Sun Glow and Firefly palette. This design delivers performance and visual impact, making each step feel dynamic and assured.