Sneakers Release – Jordan Why Not? Zer0.3 “The Family” Black/Metallic Gold Basketball Shoe

Russell Westbrook’s latest signature sneaker the Jordan “Why Not?” Zer0.3 is getting hype from the press even before its January 9 debut. Why? Its dynamic aesthetics.

Dubbed “The Family,” this black/metallic gold and white colorway is as fearless as the Houston Rockets point guard who helped design it.

Built for serious ballers, little dribblers and sneakerheads alike, the newest Jordan “Why Not?” Zer0.3 brings all you the support and performance tech you need, no matter how you wear them — be it teaching your tot to dribble, sinking threes for college scouts or stunting on the sidelines.

The latest “Why Not?” Zer0.3 is the lightest of Westbrook’s shoes to date. Its deconstructed upper moves with your foot while simultaneously delivering on stability. The shoe’s signature forefoot Zoom Air unit adds to the responsiveness of the package, and a cored-out herringbone traction pattern featured on the rubber outsole offers airy flexibility without sacrificing grip.

A feature newly implemented into the “Why Not?” Zer0 shoe line, the sneaker’s translucent midfoot strap gives you a superior locked-down feel. Finally, a curved design cradles the heel for an ultra-smooth back-to-forefoot transition.

Beyond the tech, the shoe tells a powerful story about not just athletic excellence but of hope, inspiration and belief, too. Westbrook continues to remember and celebrate the friends and family who have supported him throughout his basketball career. “The Family” colorway and its features are symbolic of those supporters. 

The color black encompasses the basketball shoe‘s upper, accented by gold stitching. These elements represent the people in the player’s life who stood by him before his NBA debut.

The baller’s latest release honors his teammate, brother, son and father, specifically. A new crest on the inside of the sneaker’s tongue also calls out different members of Westbrook’s family.

The Jordan Zer0.3 “Why Not” black/metallic gold and white colorway drops January 9 in men’s, grade school kids’, preschool kids’ and toddler kids’ sizes. Shop these kicks, along with the full lineup of Russell Westbrook basketball shoes in-stores and online at Hibbett | City Gear.