We’re excited about the way people are talking about the fitness sphere lately. With more moderate approaches to exercise, an emphasis on body neutrality and a shift in thoughts on overall wellness, there’s lots to look forward to when it comes to new fitness-industry trends. In 2024, we're seeing a big push toward holistic wellness, personalized workouts and eco-friendly fitness options. Here are five trends we’re loving for the new year:
Jan 13, 2026
Discover how Adrienne Bunn, a world-record-holding triathlete and autism advocate, found her voice through running. Explore Hibbett and Nike’s Support Her Sole initiative and its inspiring partnership with KultureCity in Birmingham.